Author Archive for Robert Kingston

Firefox To Air TV Ads Soon and Marketing Tips For Your Own Projects

Written by Robert Kingston
on December 12th, 2006 / 3 Comments / Print this

Instead of keeping their TV advertising campaign under the hood, Firefox has looked to their community of devout users, to develop commercials for the increasingly popular web browser.
Interestingly though, this is an example of a trend that speakers at Mplanet 2006 are predicting to grow in popularity next year. Have you also seen the [...]

Mplanet 2006 - Day 3 (The Final Day)

Written by Robert Kingston
on December 2nd, 2006 / 10 Comments / Print this

Today was the last day of Mplanet, yet it was equally as interesting as yesterday. I attended sessions on:
Managing The Customer Experience
Reinventing The Marketing Organization
The Digital Age and Implications For Marketers
Consumer Trends in The Third Age of Globalization
In fact the day was so packed full of practical advice, I’m going to warn our regular readers [...]

Mplanet 2006 - Day 2

Written by Robert Kingston
on December 1st, 2006 / 7 Comments / Print this

For Mplanet Day 1, see here. For Mplanet Day 3, see here. 
Wow. What a day I had…
After etching my way out of bed, I ventured to Mplanet for a full day of listening and conversing with a load of decorated marketing professionals. On my arrival, a wholesome breakfast was served and it was a great [...]

Mplanet 2006 Kicks Off!

Written by Robert Kingston
on November 30th, 2006 / 7 Comments / Print this

UPDATE: You can now visit day 2 of my coverage of Mplanet 2006 and day 3 of Mplanet 2006.

I’ve been in Orlando FL, for a couple of days now, eagerly awaiting Mplanet 2006 – but today, I went there.
Held at the splendiferous Walt Disney World Dolphin Resort, I was greeted by Rachelle Lacroix from Fleishman, [...]

SBB Invited To Cover Mplanet 2006!

Written by Robert Kingston
on November 24th, 2006 / 13 Comments / Print this

I’ve been very excited this month. It’s been tough enough just to hold in the news but I’m finally able to tell you all!
The kind folks at Fleishman-Hillard (A global communications consultancy) have invited me to cover the new and unique marketing event – Mplanet 2006. A world-class event organized chiefly by the AMA (American [...]

Don’t Miss This Opportunity

Written by Robert Kingston
on November 14th, 2006 / 4 Comments / Print this

This offer has now been closed.
As much as we do our best to produce articles that help you grow your small business here at SmallBusinessBranding.com, it is difficult to know what specific problems you face.
So we thought - what can we do to find out what our readers are having problems with?
And then we thought [...]