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December 1, 2006 By

Mplanet 2006 – Day 2

For Mplanet Day 1, see here. For Mplanet Day 3, see here. 

Wow. What a day I had…

Mplanet press coverageAfter etching my way out of bed, I ventured to Mplanet for a full day of listening and conversing with a load of decorated marketing professionals. On my arrival, a wholesome breakfast was served and it was a great chance to chat with others attending the event. Not too long into my breakfast, we were moved into the main hall where we sat to be enlightened by CEO of the AMA (American Marketing Association), Dennis Dunlap and COO of AT&T, Randall Stephenson.
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File under: Blogs & Blogging, Branding, Business, Marketing, News
November 30, 2006 By

Mplanet 2006 Kicks Off!

UPDATE: You can now visit day 2 of my coverage of Mplanet 2006 and day 3 of Mplanet 2006.

I’ve been in Orlando FL, for a couple of days now, eagerly awaiting Mplanet 2006 – but today, I went there.

Held at the splendiferous Walt Disney World Dolphin Resort, I was greeted by Rachelle Lacroix from Fleishman, who gave me an exclusive Mplanet bag full of goodies. Everyone who received a bag, found to their surprise an Mplanet 2006 notebook, program schedule and (notably) a special pen – checkout the photos!
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File under: Marketing, News
November 24, 2006 By

SBB Invited To Cover Mplanet 2006!

I’ve been very excited this month. It’s been tough enough just to hold in the news but I’m finally able to tell you all!

Mplanet 2006 will be covered here on Small Business Marketing and BrandingThe kind folks at Fleishman-Hillard (A global communications consultancy) have invited me to cover the new and unique marketing event – Mplanet 2006. A world-class event organized chiefly by the AMA (American Marketing Association), with the help of various other marketing firms, including Fleishman. I’ll scour it from beginning to end (29 November to 1 December), right here on Small Business Branding.

I’ll be bringing you all the finest and freshest insight into marketing, as discovered by professionals from General Electric, Nokia, IBM, Best Buy and more than 1000 other marketing leaders.

The event will explore and dissect topics such as new media channels, innovation, future consumer trends, managing marketing in a changing economy, brand relevancy, B2B marketing and IMC. I’ll bring you the cream of the crop and distill away the jargon – bringing you only the most potent and practical advice for your enjoyment.

So, stay tuned for this exciting coverage by Small Business Branding.

Robert Kingston.

File under: News
November 14, 2006 By

Don’t Miss This Opportunity

This offer has now been closed.

As much as we do our best to produce articles that help you grow your small business here at SmallBusinessBranding.com, it is difficult to know what specific problems you face.

So we thought – what can we do to find out what our readers are having problems with?

And then we thought – well we could ask them of course!

In order to provide the best tips and advice, which are directly applicable to your business, we have decided to look to you for the questions you need answering. We want to find out what YOU, the reader, want. Explain to us what problems you’re currently experiencing in your business, so we can offer you advice and guidance in overcoming them.

Best of all – if you send us a question we will answer it right here on our blog including links to and exposure for your business.

Several of the Small Business Branding team have volunteered to help out with answers to your questions, so you should not consider any problem too difficult – we have the power of collective wisdom, experience and brainstorming to help you! It doesn’t matter if your business is online or offline, in start-up phase or well established, we are happy to help out.

We also open the opportunity for the greater community at this blog to answer via comments, so you really are receiving tailored advice from a range of sources.

How Can I Submit My Question?

Please leave your question as a comment in this thread or if you are too shy and want some privacy, write to us at: OFFER CLOSED

Please answer the following questions (the more info – the merrier):

  • My business provides the following product/service:
  • My biggest business problem at the moment is:
  • I would like advice on how to:

Best Regards,

Robert, Brad, Danielle, Yaro, Kammie and Jeff.

File under: Business, Internal Projects
November 3, 2006 By

Death by Distribution: Will You Tempt it?

Don't put your advertising everywhere.More often than not, people are relentlessly trying to distribute their products and services. Some people even go so far as to using spam and spreading junk mail all over the place – many of which end up dying. Furthermore many small business and website owners don’t know when they’re crossing the line in terms of distributing their advertising, products and services. This can lead to people associating negative thoughts with your brand depending on where you choose to promote it and sell your products. So, where do you fit in the picture?

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File under: Branding, Business, Marketing
November 1, 2006 By

Win an Expert Consultation for Your Small Business

Business Breakthrough by VisaI love competitions. In fact I sometimes even win – like I did with a laptop I received earlier this year. So, when I noticed Visa’s Business Breakthrough was holding a competition I just thought I’d share with you all the opportunity. They are offering you the chance to work on your business and not in it – as you win an in-person, in-depth business evaluation from an expert specializing in the area that you nominate your business needing improvement in. Then to top it off, Visa will chip in up to $10K to help your business kick-off the expert’s advice.

All you need to do is write to them about how your business could be more efficient in one of the following five areas:

  • Finance
  • Marketing
  • Team Building
  • Organization
  • Technology

You’ve really got nothing to lose, so why not take a peek at it over here. If it’s not your cup of tea, then you can always take a look at the rest of their website to explore other small business owner’s problems and how they were fixed.

Good luck everyone!
Robert Kingston.

File under: News
October 30, 2006 By

Creativity in Marketing: Why You Should Bother

Art by another man by the name Robert Kingston.Creativity in Marketing is a lot more than just slapping together an advertisement which ardently depicts the product and brand. It should involve all the aspects of marketing, such as your products, pricing, promotions, placement and the unique service you aim to provide. The unfortunate fact that many companies believe being creative is a requisite, doesn’t compensate for their lack of understanding as to WHY creativity is so useful in marketing. Breathing life into your brand could be as simple as putting together and marketing a creative package which distinguishes your brand from others and associates it with desirable attributes. In other words it will make your customers queasy at the knees credit card…

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File under: Branding, Business, Marketing
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