Author Archive for Robert Kingston

Death by Distribution: Will You Tempt it?

Written by Robert Kingston
on November 3rd, 2006 / 11 Comments / Print this

More often than not, people are relentlessly trying to distribute their products and services. Some people even go so far as to using spam and spreading junk mail all over the place – many of which end up dying. Furthermore many small business and website owners don’t know when they’re crossing the line in terms [...]

Win an Expert Consultation for Your Small Business

Written by Robert Kingston
on November 1st, 2006 / 4 Comments / Print this

I love competitions. In fact I sometimes even win - like I did with a laptop I received earlier this year. So, when I noticed Visa’s Business Breakthrough was holding a competition I just thought I’d share with you all the opportunity. They are offering you the chance to work on your business and not [...]

Creativity in Marketing: Why You Should Bother

Written by Robert Kingston
on October 30th, 2006 / 7 Comments / Print this

Creativity in Marketing is a lot more than just slapping together an advertisement which ardently depicts the product and brand. It should involve all the aspects of marketing, such as your products, pricing, promotions, placement and the unique service you aim to provide. The unfortunate fact that many companies believe being creative is a requisite, [...]

You’ve Got To Be Greedy… To Be Generous

Written by Robert Kingston
on October 17th, 2006 / 8 Comments / Print this

Yep, you heard me right… When was the last time you savoured that feeling the bum on the side of the road gave you when he indulged you with his smile? If you’re like most people, then it probably didn’t affect you, did it? Well, that’s what I’m talking about. Do you think he has [...]

Marketing in the “Too Much Information Age”

Written by Robert Kingston
on October 12th, 2006 / 10 Comments / Print this

Wouldn’t you love your customers to ‘stick’ to your website and tell others that it’s a truly valuable source of information? Don’t you think you would like the ability to retain a large base of loyal, cash-paying consumers? Well, have I got some juicy information for you…

It has never ceased to bewilder me, the flurry [...]

Sensational Sources to Send Out Your Message

Written by Robert Kingston
on September 15th, 2006 / 4 Comments / Print this

I love the work of John Reese. It’s so professional and valuable to the point when I consider buying something of his, I have no choice but to get it! So, how did he brand himself that way? Well I think that he positioned himself as professional, valuable and desirable in the minds of his [...]