Posts filed under Archives Category

How To Cure WhirlyBrand!

Ed Roach Written by Ed Roach
on March 6th, 2008 / 3 Comments / Print this

Is your brand in a whirl? Many a CEO have ignored the signs and are afraid to contact their brand doctors. Some fear the embarrassment of having admit that they have long ignored the obvious and suffer from denial. Many simply have no idea why they are suffering and are just confused and anxious. [...]

What Is Your ‘Argh!! Limit’ And How To Reduce It

Ed Roach Written by Ed Roach
on August 28th, 2007 / 6 Comments / Print this

Entrepreneurs are by their very nature independent. They are often isolated due to the fact that they are pursuit of a personal dream. They are under constant pressure to succeed and as such are dealing with stress on many levels, both personal and professional. This is what we are calling your ‘Argh!! Limit’.
Where do these [...]

You’ve Got a Brand Strategy - NOW WHAT?

Ed Roach Written by Ed Roach
on August 20th, 2007 / 4 Comments / Print this

If your company has finally taken the initiative and taken on the task of developing a brand strategy then give yourselves a well deserved pat on the back. Chances are you’ve put a lot of effort into developing your strategy and you believe that you’ve developed something that will differentiate you in your market place.
Now [...]

How to Personalize Your Brand

Ed Roach Written by Ed Roach
on August 15th, 2007 / 5 Comments / Print this

The beautiful thing about branding is the desire to be different from anyone else. If we were just one big walking - talking fingerprint it would be case closed. But alas, it is much harder than that. What ever your pursuit at the moment - whether it is personal or business, your brand plays a [...]

Don’t Just Sit There, Grab Your Million!

Ed Roach Written by Ed Roach
on July 15th, 2007 / 7 Comments / Print this

I was watching one of my favorite shows the other night. It’s called, The Big Idea - Donny Deutsch. Tonight’s show centered around something all of us say from time to time and that is “Why didn’t I think of that!” I’ve read from time to time that we should all keep our ideas written [...]

Public Speaking: How to put your best foot forward

Ed Roach Written by Ed Roach
on June 30th, 2007 / 10 Comments / Print this

When we speak in front of an audience, what is it we are saying about ourselves?
You have to agree that speaking in public involves many dynamics. We have witnessed all styles of presenting. Some out there use a script, while others do not. Many speakers use props, side men and games. Do you like a [...]