Posts filed under Blogs and Blogging Category

Adding Personality To Grow Your Brand With The Internet

Written by Vera Raposo
on April 2nd, 2008 / 7 Comments / Print this

Branding comes in many shapes and sizes and the internet has opened up an entirely new set of tools in a business owners branding and marketing toolbox.
One of the most powerful forms of branding, particularly if you’re a small business, is what is called personality branding. A small business owner’s most powerful branding tool [...]

Brand Values In A Recession

Written by Ed Roach
on March 30th, 2008 / 4 Comments / Print this

I recently attending a breakfast discussion at the Odette School of Business at the University of Windsor. It was facilitated by Dr. Fritz Rieger. The subject being discussed was how to anticipate the outcome of two companies joining forces, through Acculturation - a model of cultural adaption.

He essentially outlines four directions the corporate [...]

How Bad Do You Want It?

Written by Ed Roach
on March 18th, 2008 / 6 Comments / Print this

I had breakfast with a friend recently who wanted to discuss personal branding. They felt that if they determined what their brand was or could be, it would change everything. But the truth is the real problem wasn’t necessarily their personal brand but their passion.

Right of the top we put cost on table. “How much [...]

How to Start a MOOB Group!

Written by Ed Roach
on March 12th, 2008 / 12 Comments / Print this

There is safety in numbers. There is also a great deal of knowledge that can be had if you take a sharing attitude. You don’t have to be an island. There are good people out there who would love to pick your brain and in return allow you into their inner sanctum of experience.

I [...]

How To Cure WhirlyBrand!

Written by Ed Roach
on March 6th, 2008 / 3 Comments / Print this

Is your brand in a whirl? Many a CEO have ignored the signs and are afraid to contact their brand doctors. Some fear the embarrassment of having admit that they have long ignored the obvious and suffer from denial. Many simply have no idea why they are suffering and are just confused and anxious. [...]

Blogging For The Rest Of Us

Written by Ed Roach
on February 26th, 2008 / 10 Comments / Print this

If you want to increase the value of your personal brand, I believe that there is no better and faster way than blogging. I have been involved with putting my opinion out there for all to view and rebuke for a little over year now. I AM NOT A WRITER by any stretch of your [...]