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	<title>Small Business Branding &#187; Employer Branding</title>
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	<description>Small Business Branding and Marketing Advice and Commentary</description>
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		<title>10 Inexpensive &amp; Easy to Follow Tips for Trade Show Success</title>
		<link>http://www.smallbusinessbranding.com/3029/10-inexpensive-easy-to-follow-tips-for-trade-show-success/</link>
		<comments>http://www.smallbusinessbranding.com/3029/10-inexpensive-easy-to-follow-tips-for-trade-show-success/#comments</comments>
		<pubDate>Fri, 28 Jan 2011 10:50:18 +0000</pubDate>
		<dc:creator>Leah Fairman</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Employer Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[exhibits]]></category>
		<category><![CDATA[giveaways]]></category>
		<category><![CDATA[trade show]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=3029</guid>
		<description><![CDATA[Trade shows are often times a necessity for many industries, but can be a daunting task to plan and implement. The upside to doing a trade show is that it is the most cost effective approach to market to a huge crowd. There are many social media and viral efforts for marketing, but trades shows [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/3029/10-inexpensive-easy-to-follow-tips-for-trade-show-success/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>10 Things I Hate About Branding</title>
		<link>http://www.smallbusinessbranding.com/1254/10-things-i-hate-about-branding/</link>
		<comments>http://www.smallbusinessbranding.com/1254/10-things-i-hate-about-branding/#comments</comments>
		<pubDate>Fri, 28 Aug 2009 18:24:19 +0000</pubDate>
		<dc:creator>Ed Roach</dc:creator>
				<category><![CDATA[Archives]]></category>
		<category><![CDATA[Beginners]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Employer Branding]]></category>
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		<category><![CDATA[ed roach]]></category>
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		<category><![CDATA[things I hate]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=1254</guid>
		<description><![CDATA[ONE: Frankly it takes a lot of work to stay on top of my brand. If only I could just push a button like the Staples &#8220;Easy Button&#8221; ( which I have on my desk). I hate that I can&#8217;t! TWO: I hate having to remind businesses that their brand is more than their logo. [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/1254/10-things-i-hate-about-branding/feed/</wfw:commentRss>
		<slash:comments>18</slash:comments>
		</item>
		<item>
		<title>Branding Your Kids &#8211; the next BIG thing?</title>
		<link>http://www.smallbusinessbranding.com/1046/branding-your-kids-the-next-big-thing/</link>
		<comments>http://www.smallbusinessbranding.com/1046/branding-your-kids-the-next-big-thing/#comments</comments>
		<pubDate>Thu, 25 Sep 2008 21:20:41 +0000</pubDate>
		<dc:creator>Ed Roach</dc:creator>
				<category><![CDATA[Archives]]></category>
		<category><![CDATA[Beginners]]></category>
		<category><![CDATA[Blogs & Blogging]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Employer Branding]]></category>
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		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=1046</guid>
		<description><![CDATA[I&#8217;ve got these good friends of mine who live in Kentucky. It has been a pretty traumatic summer waiting for college season to arrive. You see, they just sent their only child off to his first year of University. They are so very proud of him. He didn&#8217;t have any scholarships, well-placed contacts, or remarkable [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/1046/branding-your-kids-the-next-big-thing/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Dork Your Brand!</title>
		<link>http://www.smallbusinessbranding.com/1043/dork-your-brand/</link>
		<comments>http://www.smallbusinessbranding.com/1043/dork-your-brand/#comments</comments>
		<pubDate>Mon, 15 Sep 2008 00:56:10 +0000</pubDate>
		<dc:creator>Ed Roach</dc:creator>
				<category><![CDATA[Archives]]></category>
		<category><![CDATA[Beginners]]></category>
		<category><![CDATA[Blogs & Blogging]]></category>
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		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=1043</guid>
		<description><![CDATA[You&#8217;ve got your cool little business, you&#8217;ve had some degree of success and you&#8217;ve done it all on your own. The only bar you&#8217;re interested in raising is the pub down the street. Who needs all those consultants and brand gurus when you can keep your hard-earned beer money and find the cheapest student or [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/1043/dork-your-brand/feed/</wfw:commentRss>
		<slash:comments>18</slash:comments>
		</item>
		<item>
		<title>THE introvert&#8217;s guide to selling</title>
		<link>http://www.smallbusinessbranding.com/1000/the-introverts-guide-to-selling/</link>
		<comments>http://www.smallbusinessbranding.com/1000/the-introverts-guide-to-selling/#comments</comments>
		<pubDate>Wed, 23 Jul 2008 00:35:46 +0000</pubDate>
		<dc:creator>Ed Roach</dc:creator>
				<category><![CDATA[Archives]]></category>
		<category><![CDATA[Beginners]]></category>
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		<category><![CDATA[ed roach]]></category>
		<category><![CDATA[motivation]]></category>
		<category><![CDATA[reluctant salesperson]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[sales tips]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=1000</guid>
		<description><![CDATA[Not everyone throws on their spidey outfit and relishes leaping into the fray of the business sales arena. As a matter of fact a great deal of people sell because it is just part of what they do. If they could get the sales some other way, they&#8217;d probably jump at it. In the mean [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/1000/the-introverts-guide-to-selling/feed/</wfw:commentRss>
		<slash:comments>12</slash:comments>
		</item>
		<item>
		<title>How to Make Brand Champions.</title>
		<link>http://www.smallbusinessbranding.com/995/how-to-make-brand-champions/</link>
		<comments>http://www.smallbusinessbranding.com/995/how-to-make-brand-champions/#comments</comments>
		<pubDate>Mon, 14 Jul 2008 20:06:27 +0000</pubDate>
		<dc:creator>Ed Roach</dc:creator>
				<category><![CDATA[Archives]]></category>
		<category><![CDATA[Beginners]]></category>
		<category><![CDATA[Blogs & Blogging]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Employer Branding]]></category>
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		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=995</guid>
		<description><![CDATA[How many times has an existing customers asked you if you also do this or that? Your employees &#8211; how many of them understand your brand? Take a good look at all of your stake holders, do they have a good understanding of what your brand stands for? Chances are there is a mixed bag [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/995/how-to-make-brand-champions/feed/</wfw:commentRss>
		<slash:comments>12</slash:comments>
		</item>
		<item>
		<title>People &#8211; ya gotta love &#8216;em!</title>
		<link>http://www.smallbusinessbranding.com/984/people-ya-gotta-love-em/</link>
		<comments>http://www.smallbusinessbranding.com/984/people-ya-gotta-love-em/#comments</comments>
		<pubDate>Thu, 03 Jul 2008 00:41:19 +0000</pubDate>
		<dc:creator>Ed Roach</dc:creator>
				<category><![CDATA[Archives]]></category>
		<category><![CDATA[Beginners]]></category>
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		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=984</guid>
		<description><![CDATA[If your brand is your reputation (and it is), then it&#8217;s important to keep it on track. Everything that you do and say will reflect on that brand. How you say it is one of the toughest tasks when trying to keep your brand image compelling over all media. I regularly drop into blogs and [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/984/people-ya-gotta-love-em/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Put Your Wrench On The Branding Team</title>
		<link>http://www.smallbusinessbranding.com/966/put-your-wrench-on-the-branding-team/</link>
		<comments>http://www.smallbusinessbranding.com/966/put-your-wrench-on-the-branding-team/#comments</comments>
		<pubDate>Thu, 26 Jun 2008 14:59:33 +0000</pubDate>
		<dc:creator>Ed Roach</dc:creator>
				<category><![CDATA[Archives]]></category>
		<category><![CDATA[Beginners]]></category>
		<category><![CDATA[Blogs & Blogging]]></category>
		<category><![CDATA[Branding]]></category>
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		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=966</guid>
		<description><![CDATA[So you&#8217;ve decided to to start taking a serious look at your corporate brand and you are left with the task of assembling your branding team. Your branding team is a group of individuals pulled from your brand&#8217;s stakeholders. They would be gleamed from the three essential groups: employees, suppliers and customers. One of the [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/966/put-your-wrench-on-the-branding-team/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>5 Tips To Branding A Powerful Presence</title>
		<link>http://www.smallbusinessbranding.com/962/5-tips-to-branding-a-powerful-presence/</link>
		<comments>http://www.smallbusinessbranding.com/962/5-tips-to-branding-a-powerful-presence/#comments</comments>
		<pubDate>Tue, 17 Jun 2008 13:13:35 +0000</pubDate>
		<dc:creator>Ed Roach</dc:creator>
				<category><![CDATA[Archives]]></category>
		<category><![CDATA[Beginners]]></category>
		<category><![CDATA[Blogs & Blogging]]></category>
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		<category><![CDATA[Business]]></category>
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		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=962</guid>
		<description><![CDATA[If there is one thing that many small businesses love to mess with, it is their brand image. Perhaps it is their chance to get creative, in an otherwise numbers oriented existence. It is also the one area that gets the greatest abuse in regard to the &#8220;holy Grail&#8221; of brand &#8211; CONSISTENCY. One area [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/962/5-tips-to-branding-a-powerful-presence/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Hey pal, can ya gimmie a boost up?</title>
		<link>http://www.smallbusinessbranding.com/946/hey-pal-can-ya-gimmie-a-boost-up/</link>
		<comments>http://www.smallbusinessbranding.com/946/hey-pal-can-ya-gimmie-a-boost-up/#comments</comments>
		<pubDate>Sun, 08 Jun 2008 13:26:01 +0000</pubDate>
		<dc:creator>Ed Roach</dc:creator>
				<category><![CDATA[Archives]]></category>
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		<category><![CDATA[ethics]]></category>
		<category><![CDATA[networking]]></category>
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		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=946</guid>
		<description><![CDATA[When were kids every day was an adventure. The neighbourhood was filled with other kids our age and we played different games all the time. We climbed trees, ran short-cuts through other properties, raided fruit trees &#8211; all kinds of kid things. One thing that was consistent was our reliance on one another. There was [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/946/hey-pal-can-ya-gimmie-a-boost-up/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>How to Crack the Opportunity Puzzle?</title>
		<link>http://www.smallbusinessbranding.com/941/how-to-crack-the-opportunity-puzzle/</link>
		<comments>http://www.smallbusinessbranding.com/941/how-to-crack-the-opportunity-puzzle/#comments</comments>
		<pubDate>Sun, 01 Jun 2008 16:12:40 +0000</pubDate>
		<dc:creator>Ed Roach</dc:creator>
				<category><![CDATA[Archives]]></category>
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		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=941</guid>
		<description><![CDATA[I&#8217;ve recently had the pleasure of helping a small business develop their positioning strategy and launch materials. The company, Paywiz, is a Toronto based firm specializing in Canadian payroll services. It is inspiring to meet entrepreneurs who see this economy as an opportunity rather than a hinderance. It is clear to me that Paywiz, in [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/941/how-to-crack-the-opportunity-puzzle/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Do You Have A Magical Brand?</title>
		<link>http://www.smallbusinessbranding.com/916/do-you-have-a-magical-brand/</link>
		<comments>http://www.smallbusinessbranding.com/916/do-you-have-a-magical-brand/#comments</comments>
		<pubDate>Tue, 20 May 2008 03:13:54 +0000</pubDate>
		<dc:creator>Ed Roach</dc:creator>
				<category><![CDATA[Archives]]></category>
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		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=916</guid>
		<description><![CDATA[I just spent the last week with my wife walking the theme parks of Disney World. We haven&#8217;t been there in many years and a lot has changed. I have to admit that the Disney brand is alive and kicking in Florida. Where else do you see grown men and woman walking in public wearing [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/916/do-you-have-a-magical-brand/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>The Money&#8217;s In The Difference!</title>
		<link>http://www.smallbusinessbranding.com/902/the-moneys-in-the-difference/</link>
		<comments>http://www.smallbusinessbranding.com/902/the-moneys-in-the-difference/#comments</comments>
		<pubDate>Fri, 09 May 2008 02:00:23 +0000</pubDate>
		<dc:creator>Ed Roach</dc:creator>
				<category><![CDATA[Archives]]></category>
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		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=902</guid>
		<description><![CDATA[In my line of work you get to have a lot of fun working with companies. They come my way sort of lost. Many have achieved impressive success but feel that they can do better and feel that something is missing. While others are absolute start-ups and want to hit the ground running. What is [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/902/the-moneys-in-the-difference/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How To Make Compliance Branding Work For You.</title>
		<link>http://www.smallbusinessbranding.com/891/how-to-make-compliance-branding-work-for-you/</link>
		<comments>http://www.smallbusinessbranding.com/891/how-to-make-compliance-branding-work-for-you/#comments</comments>
		<pubDate>Mon, 28 Apr 2008 13:41:26 +0000</pubDate>
		<dc:creator>Ed Roach</dc:creator>
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		<guid isPermaLink="false">http://www.smallbusinessbranding.com/891/how-to-make-compliance-branding-work-for-you/</guid>
		<description><![CDATA[No matter what industry you are in, there are regulations in place to make your company comply with preset standards of practice. These standards are known as compliances. Some are set in place by government agencies and the others are professional compliances both internal and external. Government compliances in many cases deal with health, safety [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/891/how-to-make-compliance-branding-work-for-you/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Selling The Pain!</title>
		<link>http://www.smallbusinessbranding.com/881/selling-the-pain/</link>
		<comments>http://www.smallbusinessbranding.com/881/selling-the-pain/#comments</comments>
		<pubDate>Wed, 16 Apr 2008 04:20:55 +0000</pubDate>
		<dc:creator>Ed Roach</dc:creator>
				<category><![CDATA[Archives]]></category>
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		<guid isPermaLink="false">http://www.smallbusinessbranding.com/881/selling-the-pain/</guid>
		<description><![CDATA[When you want to get your message in front of a target audience, you&#8217;ve got to be creative in your approach. During the last week, I was planning on attending an industry organization&#8217;s annual general meeting with my wife, Rose &#8211; who works in this industry. It was her first time taking part in such [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>How Regulations Benefit Your Brand?</title>
		<link>http://www.smallbusinessbranding.com/878/how-regulations-benefit-your-brand/</link>
		<comments>http://www.smallbusinessbranding.com/878/how-regulations-benefit-your-brand/#comments</comments>
		<pubDate>Mon, 07 Apr 2008 14:29:39 +0000</pubDate>
		<dc:creator>Ed Roach</dc:creator>
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		<description><![CDATA[After spending years working hard for someone else, you feel that now is the perfect time to forge out on your own and benefit directly from your business experience. Here at Small Business Branding you will find a lot of good sound advice on building a successful business. My contribution to the mix is typically [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Brand Values In A Recession</title>
		<link>http://www.smallbusinessbranding.com/876/brand-values-in-a-recession/</link>
		<comments>http://www.smallbusinessbranding.com/876/brand-values-in-a-recession/#comments</comments>
		<pubDate>Sat, 29 Mar 2008 19:18:23 +0000</pubDate>
		<dc:creator>Ed Roach</dc:creator>
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		<guid isPermaLink="false">http://www.smallbusinessbranding.com/876/brand-values-in-a-recession/</guid>
		<description><![CDATA[I recently attending a breakfast discussion at the Odette School of Business at the University of Windsor. It was facilitated by Dr. Fritz Rieger. The subject being discussed was how to anticipate the outcome of two companies joining forces, through Acculturation &#8211; a model of cultural adaption. He essentially outlines four directions the corporate cultures [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<title>How Bad Do You Want It?</title>
		<link>http://www.smallbusinessbranding.com/869/how-bad-do-you-want-it/</link>
		<comments>http://www.smallbusinessbranding.com/869/how-bad-do-you-want-it/#comments</comments>
		<pubDate>Mon, 17 Mar 2008 14:39:57 +0000</pubDate>
		<dc:creator>Ed Roach</dc:creator>
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		<description><![CDATA[I had breakfast with a friend recently who wanted to discuss personal branding. They felt that if they determined what their brand was or could be, it would change everything. But the truth is the real problem wasn&#8217;t necessarily their personal brand but their passion. Right of the top we put cost on table. &#8220;How [...]]]></description>
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		<slash:comments>6</slash:comments>
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		<title>How to Start a MOOB Group!</title>
		<link>http://www.smallbusinessbranding.com/868/how-to-start-a-moob-group/</link>
		<comments>http://www.smallbusinessbranding.com/868/how-to-start-a-moob-group/#comments</comments>
		<pubDate>Wed, 12 Mar 2008 01:58:26 +0000</pubDate>
		<dc:creator>Ed Roach</dc:creator>
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		<description><![CDATA[There is safety in numbers. There is also a great deal of knowledge that can be had if you take a sharing attitude. You don&#8217;t have to be an island. There are good people out there who would love to pick your brain and in return allow you into their inner sanctum of experience. I [...]]]></description>
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		<slash:comments>12</slash:comments>
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		<title>How To Cure WhirlyBrand!</title>
		<link>http://www.smallbusinessbranding.com/865/how-to-cure-whirlybrand/</link>
		<comments>http://www.smallbusinessbranding.com/865/how-to-cure-whirlybrand/#comments</comments>
		<pubDate>Wed, 05 Mar 2008 19:14:37 +0000</pubDate>
		<dc:creator>Ed Roach</dc:creator>
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		<description><![CDATA[Is your brand in a whirl? Many a CEO have ignored the signs and are afraid to contact their brand doctors. Some fear the embarrassment of having admit that they have long ignored the obvious and suffer from denial. Many simply have no idea why they are suffering and are just confused and anxious. If [...]]]></description>
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		<slash:comments>3</slash:comments>
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