Posts filed under Business Category
How to Crack the Opportunity Puzzle?
Written by Ed Roach
on June 2nd, 2008 / 4 Comments / Print this
I’ve recently had the pleasure of helping a small business develop their positioning strategy and launch materials. The company, Paywiz, is a Toronto based firm specializing in Canadian payroll services. It is inspiring to meet entrepreneurs who see this economy as an opportunity rather than a hinderance. It is clear to me that [...]
Does Local Business Have to Mean Having An Office?
Written by Kelly McCausey
on May 29th, 2008 / 10 Comments / Print this
I’m curious about the opinions of the small business owners who read this blog. Do you think that you have to have a public office space to be taken seriously as a local businessman or woman? A fellow shared an opinion with me recently that went something like this:
If you don’t invest yourself [...]
How Much Should You Budget For Marketing?
Written by Drew McLellan
on May 26th, 2008 / 4 Comments / Print this
This is one of those questions that business owners wonder about, but aren’t sure who to ask. And yes, you should have marketing in your budget. It’s not a “wait until a good opportunity comes along” sort of thing.
If you budget for marketing and create an actual plan - you are 95% more [...]
Generate Leads For Your Business
Written by Vera Raposo
on May 26th, 2008 / 1 Comment / Print this
There’s little worth more to a business, regardless of size or industry, which can have the tremendous profitable effect a database of leads can have. Whether you call it your opt-in list, leads, or good old fashioned rolodex, the names on your list are worth money.
The strategies for online and offline businesses differ slightly [...]
Increase Sales With Brand Credibility
Written by Vera Raposo
on May 22nd, 2008 / 2 Comments / Print this
Among psychological triggers, ‘Credibility’ offers a significant contribution to your prospect’s buying decisions. We buy from people and companies who we perceive to be experts in the industry. We buy from people with a longstanding track record of success and we buy from companies who offer the power of mass appeal – mass [...]
Do You Have A Magical Brand?
Written by Ed Roach
on May 20th, 2008 / 3 Comments / Print this
I just spent the last week with my wife walking the theme parks of Disney World. We haven’t been there in many years and a lot has changed. I have to admit that the Disney brand is alive and kicking in Florida. Where else do you see grown men and woman walking in public wearing [...]
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