Small Business Branding. Marketing. Business. SEO. Social Networking. Publicity. Reviews. Interviews. Business Growth. Fun.
Posted on June 27, 2008 by Ed Roach
So you’ve decided to to start taking a serious look at your corporate brand and you are left with the task of assembling your branding team. Your branding team is a group of individuals pulled from your brand’s stakeholders. They would be gleamed from the three essential groups: employees, suppliers and customers.
One of the issues [...]
Discussion: 5 Comments
Posted on June 17, 2008 by Ed Roach
If there is one thing that many small businesses love to mess with, it is their brand image. Perhaps it is their chance to get creative, in an otherwise numbers oriented existence. It is also the one area that gets the greatest abuse in regard to the “holy Grail” of brand – CONSISTENCY. One area [...]
Discussion: 7 Comments
Posted on June 08, 2008 by Ed Roach
When were kids every day was an adventure. The neighbourhood was filled with other kids our age and we played different games all the time. We climbed trees, ran short-cuts through other properties, raided fruit trees – all kinds of kid things. One thing that was consistent was our reliance on one another. There [...]
Discussion: 6 Comments
Posted on June 02, 2008 by Ed Roach
I’ve recently had the pleasure of helping a small business develop their positioning strategy and launch materials. The company, Paywiz, is a Toronto based firm specializing in Canadian payroll services. It is inspiring to meet entrepreneurs who see this economy as an opportunity rather than a hinderance. It is clear to me that [...]
Discussion: 4 Comments
Posted on May 20, 2008 by Ed Roach
I just spent the last week with my wife walking the theme parks of Disney World. We haven’t been there in many years and a lot has changed. I have to admit that the Disney brand is alive and kicking in Florida. Where else do you see grown men and woman walking in public wearing [...]
Discussion: 5 Comments
Posted on May 09, 2008 by Ed Roach
In my line of work you get to have a lot of fun working with companies. They come my way sort of lost. Many have achieved impressive success but feel that they can do better and feel that something is missing. While others are absolute start-ups and want to hit the ground running. What is [...]
Discussion: 2 Comments
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