Posts filed under Employer Branding Category
B2B Branding with PowerPoint
Written by Kevin Levi
on January 14th, 2008 / 4 Comments / Print this
Branding is an imperative in business today if you intend to make your company stand out from the crowd. Many businesses (large or entrepreneurial) take this to mean a slick logo or a graphically pleasing website. These promotional/branding mechanisms are important and should be considered, however, one of my personal favorite means of [...]
The Power of Business Partnering
Written by Kevin Levi
on November 19th, 2007 / Leave a Comment / Print this
Regardless of the size of your business or the industry you operate in, aligning your business with complimentary organizations that can help you expand your reach and even your set of offerings can be a highly effective way to succeed, especially if you are a small business with limited resources.
Business partners can serve a multitude [...]
Is Your Brand Brawn Enough?
Written by Kevin Levi
on November 5th, 2007 / 1 Comment / Print this
A carefully developed brand is similar to a carefully sculpted physique. It must be honed and sculpted to meet desired goals. Like a body builder, a brand needs to be proportionally shaped from top to bottom. In the world of Marketing this boils down to whether or not your brand identity is [...]
FREE Pocket Consultants
Written by Ed Roach
on October 16th, 2007 / 3 Comments / Print this
On a daily basis I read articles on blogs and forums on branding, marketing and sales. I check keywords and general discussions to see why so many people are out here searching. What is it we are looking for? I recently launched my first eStore and I’m building traffic. Other readers are looking for ways [...]
The Elements Of An Effective Marketing Plan
Written by Kevin Levi
on September 26th, 2007 / 12 Comments / Print this
I believe one of the single most critical components to any comprehensive business plan is the Marketing section. I mean, regardless of how great your product or service is, no one will buy it if you can’t effectively target and reach your prospective customer base.
In my many years of PR and Marketing Communications, I [...]
You Cannot Brand Your Business in a Vacuum
Written by Kevin Levi
on September 11th, 2007 / 2 Comments / Print this
Branding is something you must do with your eyes looking forward, behind you and side-to-side at the competition, customers, partners and other industry forces. While your brand does describe the essence of your business and your solutions, it must be based largely on carving out differentiation in the marketplace you are playing in. [...]
-
Search
-
-
Subscribe
Follow Me On Twitter
-
-
-
