Posts filed under featured Category
Quality. Service. Value. Who needs them?
Written by Drew McLellan
on November 25th, 2008 / 8 Comments / Print this
It’s time to stop beating your chest in your marketing.
There are some words, like quality, service and value that are so overused in marketing materials that consumers just tune them out.
They’ve lost all meaning and credibility and using them can actually hurt you. They don’t enhance your message, they cloud it.
These words have been so [...]
Brand Common Sense in 5 Easy Steps
Written by Ed Roach
on November 23rd, 2008 / 9 Comments / Print this
It’s a little late to think about buying a parachute when you’re going down in flames. Businesses that chose to ignore their brands and marketing to save a few dollars are now scrambling to try and and fend off their inevitable demise. Have you ever noticed that many in the retail world, both large and [...]
Rebranding a Newly Acquired Business: They Told Me Not To
Written by Vera Raposo
on November 19th, 2008 / 10 Comments / Print this
Rebranding a Newly Acquired Business: They Told Me Not To
Not long ago, I purchased an online business. When I bought the business, it came with its own, pretty well known brand, was a fairly profitable business and had a loyal client base. After obtaining the business, I pondered over completely rebranding it. The business [...]
Get Some Fresh Energy with Blog Energizer!
Written by Vera Raposo
on November 18th, 2008 / 6 Comments / Print this
Well I have to say I’ve been chatting a ton about blogging and why it’s so important for me to hone my skill with it all. Lynette Chandler has now brought us Blog Energizer, she’s simply amazing with her knowledge about blogging. The cool thing is that you can grab a free account and get [...]
Is There a Hierarchy in Social Media?
Written by Jeff Paro
on November 17th, 2008 / 4 Comments / Print this
One question I have postulating for some time has just resurfaced by prominent blogger John Jantsch over at ducttapemarketing.com. He says there is. And I agree. The basic theory is similar to Maslow’s theory that self-actualization cannot be achieved until the most basic human psychological needs such as breathing, eating, and sleeping are first met.
The [...]
Blog Mastermind Review Part 5 - Show Some Personality Already - Add Your Photo To Your Blog
Written by Vera Raposo
on November 15th, 2008 / 12 Comments / Print this
Ok so I’m following along the Blog Mastermind Program and Yaro suggests that we add more personality to our blogs to develop a closer relationship with our reader. One way he says is to add your picture to your blog to show your personality and build your brand.
Yaro says…
I want you to be very open, [...]
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