Posts filed under Marketing Category
Do You Have A Magical Brand?
Written by Ed Roach
on May 20th, 2008 / 3 Comments / Print this
I just spent the last week with my wife walking the theme parks of Disney World. We haven’t been there in many years and a lot has changed. I have to admit that the Disney brand is alive and kicking in Florida. Where else do you see grown men and woman walking in public wearing [...]
ORFF - How To Focus Your Communications Part 2
Written by Sean M Kelly
on May 17th, 2008 / Leave a Comment / Print this
What does ORFF stand for again? O- objectives; R- Rapport; F - Feedback; F - Flexibility;
So what about rapport? Firstly its highly important to ask yourself - what is rapport and how do you know when you’re in rapport with someone?
Raport is achieved when two people are communicating openly and with ease. When we’re in [...]
Pay Per Click (PPC)-Why You Should Care?
Written by Jeff Paro
on May 16th, 2008 / 5 Comments / Print this
If you aren’t actively marketing for local search prospects, you are missing out big time.
With close to 300 million searches per day, there is no denying that people use search engines. But do they use them when looking for local products and services?
There is an abundance of public data suggesting that as high as 80% [...]
Your Customer’s Prized Possession? Their Time.
Written by Drew McLellan
on May 12th, 2008 / 1 Comment / Print this
So spend it wisely.
I got a packet today, from someone who is trying to sell me a service that I’m probably interested in. We’ll call me a lukewarm buyer. I don’t know enough to be a hot buyer, but the potential is there.
I had asked the rep to send me some information. I [...]
Ten Website Conversion Tips
Written by Robert Kingston
on May 12th, 2008 / 7 Comments / Print this
From my work, I notice a lot of businesses think that throwing money at advertising is what they need to get more customers. Sure it’ll help, but why waste your money when you can convert more leads for less cash? Out of the research I’ve done and my own experience, here are a few checkpoints [...]
The Money’s In The Difference!
Written by Ed Roach
on May 9th, 2008 / 2 Comments / Print this
In my line of work you get to have a lot of fun working with companies. They come my way sort of lost. Many have achieved impressive success but feel that they can do better and feel that something is missing. While others are absolute start-ups and want to hit the ground running. What is [...]
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