Posts filed under News Category

Brand Values In A Recession

Written by Ed Roach
on March 30th, 2008 / 4 Comments / Print this

I recently attending a breakfast discussion at the Odette School of Business at the University of Windsor. It was facilitated by Dr. Fritz Rieger. The subject being discussed was how to anticipate the outcome of two companies joining forces, through Acculturation - a model of cultural adaption.

He essentially outlines four directions the corporate [...]

How to Start a MOOB Group!

Written by Ed Roach
on March 12th, 2008 / 12 Comments / Print this

There is safety in numbers. There is also a great deal of knowledge that can be had if you take a sharing attitude. You don’t have to be an island. There are good people out there who would love to pick your brain and in return allow you into their inner sanctum of experience.

I [...]

How to Develop A More Compelling Brand

Written by Ed Roach
on November 20th, 2007 / 4 Comments / Print this

How can you get a handle on your corporate brand? What is it your brand stands for? How can you determine what the perfect positioning strategy would be and how can you validate your findings to be sure that your brand experience is genuine? I think I may have just what you may be looking [...]

Krishna De Nominated for Irish Blogging Awards

Written by Robert Kingston
on October 3rd, 2007 / 1 Comment / Print this

The Irish Internet Association and Enterprise Ireland have nominated Krishna De, one of our great writers on this blog, for the titles of “Best Blogger” and “Best Podcaster”!
She is the author of a number of popular blogs such as:

BizGrowth News
Todays Women in Business
The Podcast Sisters
Talking Coaching

On top of that, she also contributes to this [...]

Winning the Selling Challenge

Written by Ed Roach
on September 21st, 2007 / 10 Comments / Print this

Selling is tough even for those of you out there who enjoy it. I enjoy it most when I am face to face with a prospective client. I have had success with public speaking, networking and referral efforts. One area where I fell flat on my face was cold calling. There is something about [...]

How does the “D” work for you?

Written by Ed Roach
on August 5th, 2007 / 15 Comments / Print this

Take a hard look at the brand logo pictured here.

If you had to guess (and you do), what do you think this image represents? The only hint I will give you is that it is a place. If you are interested in knowing it’s owner - read on…