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	<title>Small Business Branding &#187; Internal Projects</title>
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		<title>Protected: 31 Days To A Better Blog Checklist Bonus</title>
		<link>http://www.smallbusinessbranding.com/1411/31-days-to-a-better-blog-checklist-bonus/</link>
		<comments>http://www.smallbusinessbranding.com/1411/31-days-to-a-better-blog-checklist-bonus/#comments</comments>
		<pubDate>Tue, 30 Sep 2008 18:31:55 +0000</pubDate>
		<dc:creator>Vera Raposo</dc:creator>
				<category><![CDATA[Internal Projects]]></category>

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		<title>Dork Your Brand!</title>
		<link>http://www.smallbusinessbranding.com/1043/dork-your-brand/</link>
		<comments>http://www.smallbusinessbranding.com/1043/dork-your-brand/#comments</comments>
		<pubDate>Mon, 15 Sep 2008 00:56:10 +0000</pubDate>
		<dc:creator>Ed Roach</dc:creator>
				<category><![CDATA[Archives]]></category>
		<category><![CDATA[Beginners]]></category>
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		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=1043</guid>
		<description><![CDATA[You&#8217;ve got your cool little business, you&#8217;ve had some degree of success and you&#8217;ve done it all on your own. The only bar you&#8217;re interested in raising is the pub down the street. Who needs all those consultants and brand gurus when you can keep your hard-earned beer money and find the cheapest student or [...]]]></description>
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		<slash:comments>18</slash:comments>
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		<item>
		<title>People &#8211; ya gotta love &#8216;em!</title>
		<link>http://www.smallbusinessbranding.com/984/people-ya-gotta-love-em/</link>
		<comments>http://www.smallbusinessbranding.com/984/people-ya-gotta-love-em/#comments</comments>
		<pubDate>Thu, 03 Jul 2008 00:41:19 +0000</pubDate>
		<dc:creator>Ed Roach</dc:creator>
				<category><![CDATA[Archives]]></category>
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		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=984</guid>
		<description><![CDATA[If your brand is your reputation (and it is), then it&#8217;s important to keep it on track. Everything that you do and say will reflect on that brand. How you say it is one of the toughest tasks when trying to keep your brand image compelling over all media. I regularly drop into blogs and [...]]]></description>
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		<slash:comments>7</slash:comments>
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		<title>Put Your Wrench On The Branding Team</title>
		<link>http://www.smallbusinessbranding.com/966/put-your-wrench-on-the-branding-team/</link>
		<comments>http://www.smallbusinessbranding.com/966/put-your-wrench-on-the-branding-team/#comments</comments>
		<pubDate>Thu, 26 Jun 2008 14:59:33 +0000</pubDate>
		<dc:creator>Ed Roach</dc:creator>
				<category><![CDATA[Archives]]></category>
		<category><![CDATA[Beginners]]></category>
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		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=966</guid>
		<description><![CDATA[So you&#8217;ve decided to to start taking a serious look at your corporate brand and you are left with the task of assembling your branding team. Your branding team is a group of individuals pulled from your brand&#8217;s stakeholders. They would be gleamed from the three essential groups: employees, suppliers and customers. One of the [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<title>The Money&#8217;s In The Difference!</title>
		<link>http://www.smallbusinessbranding.com/902/the-moneys-in-the-difference/</link>
		<comments>http://www.smallbusinessbranding.com/902/the-moneys-in-the-difference/#comments</comments>
		<pubDate>Fri, 09 May 2008 02:00:23 +0000</pubDate>
		<dc:creator>Ed Roach</dc:creator>
				<category><![CDATA[Archives]]></category>
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		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=902</guid>
		<description><![CDATA[In my line of work you get to have a lot of fun working with companies. They come my way sort of lost. Many have achieved impressive success but feel that they can do better and feel that something is missing. While others are absolute start-ups and want to hit the ground running. What is [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
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		<title>How To Make Compliance Branding Work For You.</title>
		<link>http://www.smallbusinessbranding.com/891/how-to-make-compliance-branding-work-for-you/</link>
		<comments>http://www.smallbusinessbranding.com/891/how-to-make-compliance-branding-work-for-you/#comments</comments>
		<pubDate>Mon, 28 Apr 2008 13:41:26 +0000</pubDate>
		<dc:creator>Ed Roach</dc:creator>
				<category><![CDATA[Archives]]></category>
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		<guid isPermaLink="false">http://www.smallbusinessbranding.com/891/how-to-make-compliance-branding-work-for-you/</guid>
		<description><![CDATA[No matter what industry you are in, there are regulations in place to make your company comply with preset standards of practice. These standards are known as compliances. Some are set in place by government agencies and the others are professional compliances both internal and external. Government compliances in many cases deal with health, safety [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Are You Playing By The Numbers?</title>
		<link>http://www.smallbusinessbranding.com/882/are-you-playing-by-the-numbers/</link>
		<comments>http://www.smallbusinessbranding.com/882/are-you-playing-by-the-numbers/#comments</comments>
		<pubDate>Wed, 16 Apr 2008 05:04:38 +0000</pubDate>
		<dc:creator>Drew McLellan</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Internal Projects]]></category>
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		<guid isPermaLink="false">http://www.smallbusinessbranding.com/882/are-you-playing-by-the-numbers/</guid>
		<description><![CDATA[While I do know a few business owners who are absolutely religious about tracking their business&#8217; performance, most small business owners tend to use the gut check method of monitoring the health of their business. I get it. Numbers aren&#8217;t fun or sexy. They aren&#8217;t interacting with the customers, creating new product offerings or coaching [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Selling The Pain!</title>
		<link>http://www.smallbusinessbranding.com/881/selling-the-pain/</link>
		<comments>http://www.smallbusinessbranding.com/881/selling-the-pain/#comments</comments>
		<pubDate>Wed, 16 Apr 2008 04:20:55 +0000</pubDate>
		<dc:creator>Ed Roach</dc:creator>
				<category><![CDATA[Archives]]></category>
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		<guid isPermaLink="false">http://www.smallbusinessbranding.com/881/selling-the-pain/</guid>
		<description><![CDATA[When you want to get your message in front of a target audience, you&#8217;ve got to be creative in your approach. During the last week, I was planning on attending an industry organization&#8217;s annual general meeting with my wife, Rose &#8211; who works in this industry. It was her first time taking part in such [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>How Regulations Benefit Your Brand?</title>
		<link>http://www.smallbusinessbranding.com/878/how-regulations-benefit-your-brand/</link>
		<comments>http://www.smallbusinessbranding.com/878/how-regulations-benefit-your-brand/#comments</comments>
		<pubDate>Mon, 07 Apr 2008 14:29:39 +0000</pubDate>
		<dc:creator>Ed Roach</dc:creator>
				<category><![CDATA[Archives]]></category>
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		<guid isPermaLink="false">http://www.smallbusinessbranding.com/878/how-regulations-benefit-your-brand/</guid>
		<description><![CDATA[After spending years working hard for someone else, you feel that now is the perfect time to forge out on your own and benefit directly from your business experience. Here at Small Business Branding you will find a lot of good sound advice on building a successful business. My contribution to the mix is typically [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
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		<title>Brand Values In A Recession</title>
		<link>http://www.smallbusinessbranding.com/876/brand-values-in-a-recession/</link>
		<comments>http://www.smallbusinessbranding.com/876/brand-values-in-a-recession/#comments</comments>
		<pubDate>Sat, 29 Mar 2008 19:18:23 +0000</pubDate>
		<dc:creator>Ed Roach</dc:creator>
				<category><![CDATA[Archives]]></category>
		<category><![CDATA[Blogs & Blogging]]></category>
		<category><![CDATA[Branding]]></category>
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		<category><![CDATA[SEO & SEM]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/876/brand-values-in-a-recession/</guid>
		<description><![CDATA[I recently attending a breakfast discussion at the Odette School of Business at the University of Windsor. It was facilitated by Dr. Fritz Rieger. The subject being discussed was how to anticipate the outcome of two companies joining forces, through Acculturation &#8211; a model of cultural adaption. He essentially outlines four directions the corporate cultures [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/876/brand-values-in-a-recession/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
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		<title>How Bad Do You Want It?</title>
		<link>http://www.smallbusinessbranding.com/869/how-bad-do-you-want-it/</link>
		<comments>http://www.smallbusinessbranding.com/869/how-bad-do-you-want-it/#comments</comments>
		<pubDate>Mon, 17 Mar 2008 14:39:57 +0000</pubDate>
		<dc:creator>Ed Roach</dc:creator>
				<category><![CDATA[Archives]]></category>
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		<guid isPermaLink="false">http://www.smallbusinessbranding.com/869/how-bad-do-you-want-it/</guid>
		<description><![CDATA[I had breakfast with a friend recently who wanted to discuss personal branding. They felt that if they determined what their brand was or could be, it would change everything. But the truth is the real problem wasn&#8217;t necessarily their personal brand but their passion. Right of the top we put cost on table. &#8220;How [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/869/how-bad-do-you-want-it/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
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		<title>How to Start a MOOB Group!</title>
		<link>http://www.smallbusinessbranding.com/868/how-to-start-a-moob-group/</link>
		<comments>http://www.smallbusinessbranding.com/868/how-to-start-a-moob-group/#comments</comments>
		<pubDate>Wed, 12 Mar 2008 01:58:26 +0000</pubDate>
		<dc:creator>Ed Roach</dc:creator>
				<category><![CDATA[Archives]]></category>
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		<guid isPermaLink="false">http://www.smallbusinessbranding.com/868/how-to-start-a-moob-group/</guid>
		<description><![CDATA[There is safety in numbers. There is also a great deal of knowledge that can be had if you take a sharing attitude. You don&#8217;t have to be an island. There are good people out there who would love to pick your brain and in return allow you into their inner sanctum of experience. I [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/868/how-to-start-a-moob-group/feed/</wfw:commentRss>
		<slash:comments>12</slash:comments>
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		<title>How To Cure WhirlyBrand!</title>
		<link>http://www.smallbusinessbranding.com/865/how-to-cure-whirlybrand/</link>
		<comments>http://www.smallbusinessbranding.com/865/how-to-cure-whirlybrand/#comments</comments>
		<pubDate>Wed, 05 Mar 2008 19:14:37 +0000</pubDate>
		<dc:creator>Ed Roach</dc:creator>
				<category><![CDATA[Archives]]></category>
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		<guid isPermaLink="false">http://www.smallbusinessbranding.com/865/how-to-cure-whirlybrand/</guid>
		<description><![CDATA[Is your brand in a whirl? Many a CEO have ignored the signs and are afraid to contact their brand doctors. Some fear the embarrassment of having admit that they have long ignored the obvious and suffer from denial. Many simply have no idea why they are suffering and are just confused and anxious. If [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/865/how-to-cure-whirlybrand/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<title>Passion&#8217;s Purpose</title>
		<link>http://www.smallbusinessbranding.com/791/brad-williamson-passions-purpose/</link>
		<comments>http://www.smallbusinessbranding.com/791/brad-williamson-passions-purpose/#comments</comments>
		<pubDate>Mon, 27 Aug 2007 12:14:21 +0000</pubDate>
		<dc:creator>Brad Williamson</dc:creator>
				<category><![CDATA[Internal Projects]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/791/brad-williamson-passions-purpose/</guid>
		<description><![CDATA[What&#8217;s up kids! &#8230;You up to no good? &#8230;Glad to hear it : ) Lately, I&#8217;ve been poundin&#8217; out some letters about Love and Life that are going to fuel an upcoming passion project of mine. Hopefully, it&#8217;ll make a few bucks; but more importantly, I want it to excite some emotions. I&#8217;m reaching out [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/791/brad-williamson-passions-purpose/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
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		<title>You&#8217;ve Got a Brand Strategy &#8211; NOW WHAT?</title>
		<link>http://www.smallbusinessbranding.com/788/brand-strategy-initiation-employees/</link>
		<comments>http://www.smallbusinessbranding.com/788/brand-strategy-initiation-employees/#comments</comments>
		<pubDate>Mon, 20 Aug 2007 10:50:56 +0000</pubDate>
		<dc:creator>Ed Roach</dc:creator>
				<category><![CDATA[Archives]]></category>
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		<guid isPermaLink="false">http://www.smallbusinessbranding.com/788/brand-strategy-initiation-employees/</guid>
		<description><![CDATA[If your company has finally taken the initiative and taken on the task of developing a brand strategy then give yourselves a well deserved pat on the back. Chances are you&#8217;ve put a lot of effort into developing your strategy and you believe that you&#8217;ve developed something that will differentiate you in your market place. [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/788/brand-strategy-initiation-employees/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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		<title>5 minutes of Focus Pocus!</title>
		<link>http://www.smallbusinessbranding.com/771/5-minutes-of-focus-pocus/</link>
		<comments>http://www.smallbusinessbranding.com/771/5-minutes-of-focus-pocus/#comments</comments>
		<pubDate>Tue, 24 Jul 2007 08:38:08 +0000</pubDate>
		<dc:creator>Freya Sykes</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Internal Projects]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/771/5-minutes-of-focus-pocus/</guid>
		<description><![CDATA[5 minutes – that’s all it takes to start you on the path to concentration success. Ok so what am I talking about? Well when I first started out I found that I had so many areas of the business that were all vying for my attention that it was really hard to focus. No [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/771/5-minutes-of-focus-pocus/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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		<title>How To Develop a &#8220;Bulky Package&#8221; Promotion That Works!</title>
		<link>http://www.smallbusinessbranding.com/760/how-to-develop-a-bulky-package-promotion-that-works/</link>
		<comments>http://www.smallbusinessbranding.com/760/how-to-develop-a-bulky-package-promotion-that-works/#comments</comments>
		<pubDate>Mon, 09 Jul 2007 12:47:08 +0000</pubDate>
		<dc:creator>Ed Roach</dc:creator>
				<category><![CDATA[Branding]]></category>
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		<guid isPermaLink="false">http://www.smallbusinessbranding.com/760/how-to-develop-a-bulky-package-promotion-that-works/</guid>
		<description><![CDATA[Bulky-package promotions are 3 dimensional materials that are delivered to an intended target to get a meeting with them. While many direct mail materials end up in the trash, sending a bulky-package eliminates this hazard. We&#8217;ve never had one that was not at least opened and viewed. The largest one we did was send a [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/760/how-to-develop-a-bulky-package-promotion-that-works/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Public Speaking: How to put your best foot forward</title>
		<link>http://www.smallbusinessbranding.com/753/public-speaking-how-to-put-your-best-foot-forward/</link>
		<comments>http://www.smallbusinessbranding.com/753/public-speaking-how-to-put-your-best-foot-forward/#comments</comments>
		<pubDate>Sat, 30 Jun 2007 10:38:48 +0000</pubDate>
		<dc:creator>Ed Roach</dc:creator>
				<category><![CDATA[Archives]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Internal Projects]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/753/public-speaking-how-to-put-your-best-foot-forward/</guid>
		<description><![CDATA[When we speak in front of an audience, what is it we are saying about ourselves? You have to agree that speaking in public involves many dynamics. We have witnessed all styles of presenting. Some out there use a script, while others do not. Many speakers use props, side men and games. Do you like [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/753/public-speaking-how-to-put-your-best-foot-forward/feed/</wfw:commentRss>
		<slash:comments>12</slash:comments>
		</item>
		<item>
		<title>Stronger Sales in a Slow Economy!</title>
		<link>http://www.smallbusinessbranding.com/750/stronger-sales-in-a-slow-economy/</link>
		<comments>http://www.smallbusinessbranding.com/750/stronger-sales-in-a-slow-economy/#comments</comments>
		<pubDate>Mon, 25 Jun 2007 12:08:56 +0000</pubDate>
		<dc:creator>Ed Roach</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Employer Branding]]></category>
		<category><![CDATA[Internal Projects]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/750/stronger-sales-in-a-slow-economy/</guid>
		<description><![CDATA[In North America&#8217;s industrial heartland where the automobile is king, industry is going through some trying times. As a result of this downturn many support industries are also feeling the pain. If you are in this demographic &#8211; you know exactly where I&#8217;m coming from. Sales are flat and the sales team is getting very [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/750/stronger-sales-in-a-slow-economy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Your Brand Isn&#8217;t Just Communicated Visually</title>
		<link>http://www.smallbusinessbranding.com/740/your-brand-isnt-just-communicated-visually/</link>
		<comments>http://www.smallbusinessbranding.com/740/your-brand-isnt-just-communicated-visually/#comments</comments>
		<pubDate>Fri, 15 Jun 2007 13:24:02 +0000</pubDate>
		<dc:creator>Drew McLellan</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Internal Projects]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/740/your-brand-isnt-just-communicated-visually/</guid>
		<description><![CDATA[Once a company identifies their brand, they quickly move to communicating that brand to their marketplace. Excellent &#8211; just as they should. But in most cases, they stop short. If I said to you that we were re-branding your company, what is the first thing you&#8217;d think of? In most cases, you&#8217;d think &#8211; &#8220;we [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/740/your-brand-isnt-just-communicated-visually/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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