Posts filed under Personal Branding Category

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Put Your Wrench On The Branding Team

Ed Roach Written by Ed Roach
on June 27th, 2008 / 5 Comments / Print this

So you’ve decided to to start taking a serious look at your corporate brand and you are left with the task of assembling your branding team. Your branding team is a group of individuals pulled from your brand’s stakeholders. They would be gleamed from the three essential groups: employees, suppliers and customers.
One of the issues [...]

5 Tips To Branding A Powerful Presence

Ed Roach Written by Ed Roach
on June 17th, 2008 / 6 Comments / Print this

If there is one thing that many small businesses love to mess with, it is their brand image. Perhaps it is their chance to get creative, in an otherwise numbers oriented existence. It is also the one area that gets the greatest abuse in regard to the “holy Grail” of brand - CONSISTENCY. One area [...]

ECO-SAFE Blogging

Krishna De Written by Krishna De
on June 16th, 2008 / 6 Comments / Print this

Have you ever come across a website or business blog and have wanted to print out an article or blog post but find that there is no print icon on the web page or blog site?
I always think that we need to make it as easy as possible for people to access our content from [...]

Hey pal, can ya gimmie a boost up?

Ed Roach Written by Ed Roach
on June 8th, 2008 / 6 Comments / Print this

When were kids every day was an adventure. The neighbourhood was filled with other kids our age and we played different games all the time. We climbed trees, ran short-cuts through other properties, raided fruit trees - all kinds of kid things. One thing that was consistent was our reliance on one another. There [...]

How to Crack the Opportunity Puzzle?

Ed Roach Written by Ed Roach
on June 2nd, 2008 / 4 Comments / Print this

I’ve recently had the pleasure of helping a small business develop their positioning strategy and launch materials. The company, Paywiz, is a Toronto based firm specializing in Canadian payroll services. It is inspiring to meet entrepreneurs who see this economy as an opportunity rather than a hinderance. It is clear to me that [...]

Do You Have A Magical Brand?

Ed Roach Written by Ed Roach
on May 20th, 2008 / 3 Comments / Print this

I just spent the last week with my wife walking the theme parks of Disney World. We haven’t been there in many years and a lot has changed. I have to admit that the Disney brand is alive and kicking in Florida. Where else do you see grown men and woman walking in public wearing [...]

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