Posted on July 23, 2008 by Ed Roach

Not everyone throws on their spidey outfit and relishes leaping into the fray of the business sales arena. As a matter of fact a great deal of people sell because it is just part of what they do. If they could get the sales some other way, they’d probably jump at it. In the mean [...]

Posted on July 15, 2008 by Ed Roach

How many times has an existing customers asked you if you also do this or that? Your employees – how many of them understand your brand? Take a good look at all of your stake holders, do they have a good understanding of what your brand stands for? Chances are there is a mixed bag [...]

Posted on July 03, 2008 by Ed Roach

If your brand is your reputation (and it is), then it’s important to keep it on track. Everything that you do and say will reflect on that brand. How you say it is one of the toughest tasks when trying to keep your brand image compelling over all media.
I regularly drop into blogs and business [...]

Posted on June 27, 2008 by Ed Roach

So you’ve decided to to start taking a serious look at your corporate brand and you are left with the task of assembling your branding team. Your branding team is a group of individuals pulled from your brand’s stakeholders. They would be gleamed from the three essential groups: employees, suppliers and customers.
One of the issues [...]

Posted on June 17, 2008 by Ed Roach

If there is one thing that many small businesses love to mess with, it is their brand image. Perhaps it is their chance to get creative, in an otherwise numbers oriented existence. It is also the one area that gets the greatest abuse in regard to the “holy Grail” of brand – CONSISTENCY. One area [...]

Posted on June 16, 2008 by Krishna De

Have you ever come across a website or business blog and have wanted to print out an article or blog post but find that there is no print icon on the web page or blog site?
I always think that we need to make it as easy as possible for people to access our content from [...]