Posts filed under Personal Branding Category

Brand Values In A Recession

Written by Ed Roach
on March 30th, 2008 / 4 Comments / Print this

I recently attending a breakfast discussion at the Odette School of Business at the University of Windsor. It was facilitated by Dr. Fritz Rieger. The subject being discussed was how to anticipate the outcome of two companies joining forces, through Acculturation - a model of cultural adaption.

He essentially outlines four directions the corporate [...]

5 Effective Ways To Put Passion Back Into Your Business

Written by Vera Raposo
on March 25th, 2008 / 3 Comments / Print this

Passion is one of those potentially arbitrary words that is difficult to define. Passion, as defined by the dictionary, is “a strong liking or desire for or devotion to some activity, object, or concept.”
Having passion for your business is critical to your success. Why? Without passion and enjoyment for your [...]

How Bad Do You Want It?

Written by Ed Roach
on March 18th, 2008 / 6 Comments / Print this

I had breakfast with a friend recently who wanted to discuss personal branding. They felt that if they determined what their brand was or could be, it would change everything. But the truth is the real problem wasn’t necessarily their personal brand but their passion.

Right of the top we put cost on table. “How much [...]

Blogging For The Rest Of Us

Written by Ed Roach
on February 26th, 2008 / 10 Comments / Print this

If you want to increase the value of your personal brand, I believe that there is no better and faster way than blogging. I have been involved with putting my opinion out there for all to view and rebuke for a little over year now. I AM NOT A WRITER by any stretch of your [...]

Meet the new sales person - Marketing…

Written by David Bookout
on February 20th, 2008 / 4 Comments / Print this

There has been a shift coming for some time, have you noticed?
Sales used to be about catalogs, cold calls, doughnuts, lunches and lobby phones. But, not anymore, now sales is about the post choice, transactional components; how many, how much, by when, shipping methods, warranties, etc.
Everything else, and I mean EVERYTHING is marketing. Check the [...]

Advertising is, well – advertising…

Written by David Bookout
on February 13th, 2008 / 4 Comments / Print this

I started this article on the way back from Scottsdale, AZ the day after two of the biggest sports events in the U.S. ended on the same day in the same town. The day, outside of writing, was spent taking part in a sort of “luggage treasure hunt” sponsored by my favorite low cost airline, [...]