#13 Finish Well – It’s No Time To Quit Yet [Podcast]

Do you have a project you started earlier this year and let it slide to the way side? A new year is coming up really quickly it’s time to admit it – you failed. Right?

WRONG. It may be last days of the year but this is no time to call it quits and admit defeat yet. Listen in to find out why you need to pick up that project right now.

SBBPodcast

Key Takeaways

  • It’s not how you start, it’s how you finish
  • Re-starting is hard but it will only gets better now onwards
  • It doesn’t have to be all or nothing
  • Forget December 31st
  • You’ll feel stronger and start your year with more purpose and determination

Resources & Mentions

Rate us on iTunes

#12 You Have Permission To Rest [Podcast]

Do you ever feel guilty about resting? It’s easy to feel that way. That you aren’t doing enough in your business and resting is just a waste of time doing nothing.

But rest is not about doing nothing. No, it is far more than that. Listen to the 6 ways of resting in this episode to find out more.

SBBPodcast

Key Takeaways

  • Rest is not always about vegging out
  • You can rest and still be productive

Resources & Mentions

Rate us on iTunes

#11 The Evolution Of A Brand – A Case Study [Podcast]

What happens when you build a brand with one direction but find yourself headed in a different direction as you grow? This is exactly what happened to NAMS. In this episode, I bring David Perdew – founder of NAMS to share how that happened and what he did.

David has a lot of real world, plus corporate experience and wisdom to share. Be sure to listen in.

SBBPodcast

Key Takeaways

  • When you start your business, you don’t know what your problems are
  • Deal with your limitations of a rebranding as a small business
  • Don’t get too married to your brand
  • Your market is going to steer the direction of your brand
  • Consider acronyms

Resources & Mentions

NAMS Workshop

MyNAMS Online Membership

December Deals

Rate us on iTunes

#10 Lessons From A Fearful Entrepreneur [Podcast]

You read that right. It’s meant to be fearful and not fearless.

That’s crazy! Why bother? We should be talking to fearless, swashbuckling, go-go-go entrepreneurs. I agree and we have been talking to a lot of strong men and women on our podcast in the past. However, I believe there is a lot we can learn from our weaknesses especially when we overcome them or when we figure out ways to press forward despite it.

In this episode, I readily confess 6 of my biggest fears and what I’ve learned from them.

SBBPodcast

Key Takeaways

  • Practice makes perfect, but lots of preparation never hurts.
  • Great content trumps your accent or your not so perfect spoken English.
  • You deserve success.
  • Setting a high standard right off the gate means you’ll only get even better going forward.
  • You know more than you give yourself credit for.
  • Once you begin doing, your knowledge grows automatically.

Resources & Mentions

Why Copycats Fail – by Kelly McCausey

Rate us on iTunes

#9 Getting Real, Solid Social Marketing Results [Podcast]

Social Media – does it even work for the amount of time you put in?

For our guest this week Lynn Terry, it has – and paid off very well. So much, her followers asked her to teach it and teach it she did through her new course Social Marketing Results.

Typically, I shy away from social media courses because the way some people have taught me – it feels all forced and fake. Not with Lynn which is why I asked her to come talk to us about her business and her social marketing results. This is a little longer than our normal episodes – a little warning if you need that time but it’s also packed with many takeaways. Listen below…

SBBPodcast

Key Takeaways

  • Start with your objectives
  • You don’t have to be an ultra extrovert
  • Go where your target market is
  • If somebody is talking about you, what do you want them to say?
  • Your total reach is your best asset
  • Engage in conversation immediately after posting or sharing
  • What to do when you first log into your social media accounts
  • Be intentional

Resources & Mentions

Social Marketing Results

ClickNewz.com

PLR.me – self help and finance private label content

#8 How To Build Brand Presence With Videos [Podcast]

Like it or not, the time for ignoring video in your marketing has come and gone.

It is easy to discount video by saying most people you know don’t like watching videos but do they really? Next time when you are researching a product, pay attention to your behavior. In addition to reading about the product and clicking pictures, there’s a good chance you will watch a short video to witness for yourself how the product looks and works.

Besides instructions, video can be a great branding tool too. These are exactly the things we talk to Lou Bortone about in this episode.

SBBPodcast

Key Takeaways

  • Video personas and where you fit in
  • Why you shouldn’t be solely dependent on YouTube
  • Ways to lead people back to your site from video sites
  • How to take advantage of Youtube advertising
  • How to create videos without being in the video
  • Why you should stop creating viral videos
  • Ideal length for videos
  • Ways to re-purpose your content into video
  • Turning podcasts into videos
  • 60% of Internet traffic is video
  • Should you to talking head videos

Resources & Mentions

LouBortone.com

AutoSiteSaver – Website backup service

Stupeflix.com

Livestream.com

Teleprompt+

#7 10 Ideas To Being a Blogging Machine For Busy Entrepreneurs [Podcast]

Aren’t there a lot more important things for busy entrepreneurs to do than write blog posts?

I suppose you could say yes, but on the other hand, if you want to utilize the Internet to help market your business and your brand, you need to create content. It’s the currency of the Internet. It buys you some attention in a very noisy world.

In this episode I share 10 ideas to crank these posts out. Listen closely because there are a few suggestions how you can systemize the process so you can semi-automate the publishing process without tech involved.

SBBPodcast

Key Takeaways

  • Content marketing works even for local offline businesses
  • Start with what you know
  • Get rid of distractions
  • Make it short and sweet (we also talk about why this can be good)
  • Re-use your old content (great ideas here)
  • Research later
  • Find images after (wonderful example how to automate this here)
  • Start at the end
  • Use a template
  • Use keywords
  • Have a conversation
  • Edit later (another automation idea here too)

Resources & Mentions

How A Boston Appliance Store Grew Business Through Content Marketing

AutoSiteSaver – Website backup service

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