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	<title>Small Business Branding &#187; Web Development</title>
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	<description>Small Business Branding and Marketing Advice and Commentary</description>
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		<title>8 features of great small business websites (part 2)</title>
		<link>http://www.smallbusinessbranding.com/3717/8-features-of-great-small-business-websites-part-2/</link>
		<comments>http://www.smallbusinessbranding.com/3717/8-features-of-great-small-business-websites-part-2/#comments</comments>
		<pubDate>Mon, 08 Aug 2011 11:27:29 +0000</pubDate>
		<dc:creator>Dan Norris</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[building a website]]></category>
		<category><![CDATA[business website]]></category>
		<category><![CDATA[cms]]></category>
		<category><![CDATA[content management system]]></category>
		<category><![CDATA[small business website]]></category>
		<category><![CDATA[website]]></category>
		<category><![CDATA[website design]]></category>
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		<category><![CDATA[website features]]></category>
		<category><![CDATA[website structure]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=3717</guid>
		<description><![CDATA[In part 1 of this 2-part post I covered 4 features of great small business websites. As a re-cap the 4 features were: They are easy on the eye They are designed around a goal that is measured They are easy to maintain and get support They engage visitors In this post I will cover [...]]]></description>
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		<slash:comments>13</slash:comments>
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		<title>How Poorly Planned Design Kills Your Brand</title>
		<link>http://www.smallbusinessbranding.com/3533/how-poorly-planned-design-kills-your-brand/</link>
		<comments>http://www.smallbusinessbranding.com/3533/how-poorly-planned-design-kills-your-brand/#comments</comments>
		<pubDate>Fri, 24 Jun 2011 11:45:11 +0000</pubDate>
		<dc:creator>Matt Krautstrunk</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[branding mistakes]]></category>
		<category><![CDATA[business branding plan]]></category>
		<category><![CDATA[business branding tips]]></category>
		<category><![CDATA[emotions]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[logo design]]></category>
		<category><![CDATA[small business branding]]></category>
		<category><![CDATA[target market]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=3533</guid>
		<description><![CDATA[A brand is one of the most amazing phenomenons in business. A great brand is a living, breathing specimen that must be cared for. Even in businesses that aren’t “brand-heavy,” such as non-chain restaurants; graphic design can play an important role in brand perception. A great graphic designer will be fully aligned with your businesses [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>8 features of great small business websites (part 1)</title>
		<link>http://www.smallbusinessbranding.com/3504/8-features-of-great-small-business-websites-part-1/</link>
		<comments>http://www.smallbusinessbranding.com/3504/8-features-of-great-small-business-websites-part-1/#comments</comments>
		<pubDate>Thu, 16 Jun 2011 11:47:04 +0000</pubDate>
		<dc:creator>Dan Norris</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[building a website]]></category>
		<category><![CDATA[business website]]></category>
		<category><![CDATA[cms]]></category>
		<category><![CDATA[content management system]]></category>
		<category><![CDATA[small business website]]></category>
		<category><![CDATA[website]]></category>
		<category><![CDATA[website design]]></category>
		<category><![CDATA[website designers]]></category>
		<category><![CDATA[website features]]></category>
		<category><![CDATA[website structure]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=3504</guid>
		<description><![CDATA[Only a few years ago small business owners with a website were ahead of the pack. If they had a CMS that ran the website they were seriously &#8216;out there&#8217;. Trust me, I&#8217;ve been building CMS-based sites for 5 years and in the early days we didn&#8217;t even tell people they were able to update [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/3504/8-features-of-great-small-business-websites-part-1/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Steps to Take Before Ordering a Website</title>
		<link>http://www.smallbusinessbranding.com/3481/steps-to-take-before-ordering-a-website/</link>
		<comments>http://www.smallbusinessbranding.com/3481/steps-to-take-before-ordering-a-website/#comments</comments>
		<pubDate>Fri, 10 Jun 2011 11:17:23 +0000</pubDate>
		<dc:creator>Andrew Zolot</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[business website]]></category>
		<category><![CDATA[website design]]></category>
		<category><![CDATA[website designers]]></category>
		<category><![CDATA[website keywords]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=3481</guid>
		<description><![CDATA[There&#8217;s a point when your company needs a website and the way you approach this project defines the outcome. There are certain things you do and certain things you need to know before you even start talking to website design companies. Here&#8217;s a short list of the steps to take in order to get great [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>One Site Or Two: What To Do When You&#8217;re At the Crossroads</title>
		<link>http://www.smallbusinessbranding.com/3381/one-site-or-two-what-to-do-when-youre-at-the-crossroads/</link>
		<comments>http://www.smallbusinessbranding.com/3381/one-site-or-two-what-to-do-when-youre-at-the-crossroads/#comments</comments>
		<pubDate>Thu, 12 May 2011 14:06:36 +0000</pubDate>
		<dc:creator>Dan Olson</dc:creator>
				<category><![CDATA[Beginners]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[business website]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[promotions]]></category>
		<category><![CDATA[website]]></category>
		<category><![CDATA[website conversion]]></category>
		<category><![CDATA[website promotion]]></category>
		<category><![CDATA[website structure]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=3381</guid>
		<description><![CDATA[As a small business, if you have a large site, should you split it into two websites or leave it as one? This is a difficult question that really has no right or wrong answer, but we&#8217;ll give you something even better: we&#8217;ll help you examine some of the ups and downs of both options [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Business Overboard – Staying Afloat in Congested Digital Waters</title>
		<link>http://www.smallbusinessbranding.com/3263/business-overboard-%e2%80%93-staying-afloat-in-congested-digital-waters/</link>
		<comments>http://www.smallbusinessbranding.com/3263/business-overboard-%e2%80%93-staying-afloat-in-congested-digital-waters/#comments</comments>
		<pubDate>Mon, 11 Apr 2011 13:36:06 +0000</pubDate>
		<dc:creator>Graham Turnbull</dc:creator>
				<category><![CDATA[Beginners]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[business website]]></category>
		<category><![CDATA[description tags]]></category>
		<category><![CDATA[heading tags]]></category>
		<category><![CDATA[navigation]]></category>
		<category><![CDATA[reader friendly]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[search engine friendly]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[title tags]]></category>
		<category><![CDATA[website]]></category>
		<category><![CDATA[website conversion]]></category>
		<category><![CDATA[website design]]></category>
		<category><![CDATA[website structure]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=3263</guid>
		<description><![CDATA[Small businesses have enough on their plate at the moment simply making ends meet. As a result of the economic downturn and reduced consumer confidence there is just less and less money to go around. In these times of squeezing personal budgets and the resultant squeeze upon your business, you may not have considered the [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/3263/business-overboard-%e2%80%93-staying-afloat-in-congested-digital-waters/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Design and Print Terms Explained &#8211; A reference guide</title>
		<link>http://www.smallbusinessbranding.com/3142/design-and-print-terms-explained-a-reference-guide/</link>
		<comments>http://www.smallbusinessbranding.com/3142/design-and-print-terms-explained-a-reference-guide/#comments</comments>
		<pubDate>Thu, 03 Mar 2011 15:46:12 +0000</pubDate>
		<dc:creator>Craig Balbirnie</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[print]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=3142</guid>
		<description><![CDATA[I’m aware that as a Graphic Designer, working alongside Printers, there are a number of terms that we may use that mean completely nothing to a business owner. So I thought I’d write a series of articles that clearly explain some of these terms. You can use it as a reference guide so that next [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/3142/design-and-print-terms-explained-a-reference-guide/feed/</wfw:commentRss>
		<slash:comments>16</slash:comments>
		</item>
		<item>
		<title>3 Time Tested Ways To Get More Website Traffic</title>
		<link>http://www.smallbusinessbranding.com/2706/3-time-tested-ways-to-get-more-website-traffic/</link>
		<comments>http://www.smallbusinessbranding.com/2706/3-time-tested-ways-to-get-more-website-traffic/#comments</comments>
		<pubDate>Fri, 01 Oct 2010 15:43:41 +0000</pubDate>
		<dc:creator>Ken Chandler</dc:creator>
				<category><![CDATA[Web Development]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[traffic]]></category>
		<category><![CDATA[website]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=2706</guid>
		<description><![CDATA[Who could use more website traffic? If you didn&#8217;t have your hands up then wow, congrats! Almost all site owners big or small whom I know are always looking for ways to get more traffic. After all without traffic you’re not really in business. Just like plants need sun and water to grow your online [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/2706/3-time-tested-ways-to-get-more-website-traffic/feed/</wfw:commentRss>
		<slash:comments>23</slash:comments>
		</item>
		<item>
		<title>How Often Should You Switch Your Site&#8217;s Design?</title>
		<link>http://www.smallbusinessbranding.com/2660/how-often-should-you-switch-your-sites-design/</link>
		<comments>http://www.smallbusinessbranding.com/2660/how-often-should-you-switch-your-sites-design/#comments</comments>
		<pubDate>Wed, 15 Sep 2010 13:54:39 +0000</pubDate>
		<dc:creator>Lynette Chandler</dc:creator>
				<category><![CDATA[Web Development]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[changes]]></category>
		<category><![CDATA[familiarity]]></category>
		<category><![CDATA[usability]]></category>
		<category><![CDATA[webdesign]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=2660</guid>
		<description><![CDATA[At a web conference today, someone asked me that very question. It is such an excellent question because years ago when the Internet was young, it wasn&#8217;t all that easy to change your design without some technical skills. These days, changing a design is as simple as uploading and selecting the theme. Yes, you may [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/2660/how-often-should-you-switch-your-sites-design/feed/</wfw:commentRss>
		<slash:comments>17</slash:comments>
		</item>
		<item>
		<title>10 Critical Questions To Ask A Web Designer</title>
		<link>http://www.smallbusinessbranding.com/2547/10-critical-questions-to-ask-a-web-designer/</link>
		<comments>http://www.smallbusinessbranding.com/2547/10-critical-questions-to-ask-a-web-designer/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 17:54:54 +0000</pubDate>
		<dc:creator>Lynette Chandler</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[developers]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/2547/10-critical-questions-to-ask-a-web-designer/</guid>
		<description><![CDATA[Building web sites is not rocket science, but it is job that requires many skills you can’t learn overnight. Not if you want a good looking, yet functional and efficient web site. It is certainly a full time job on its own. So having this important task outsourced is smart. On the other hand, when [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/2547/10-critical-questions-to-ask-a-web-designer/feed/</wfw:commentRss>
		<slash:comments>33</slash:comments>
		</item>
		<item>
		<title>What You Can Do To Solve Tech Issues On Your Own</title>
		<link>http://www.smallbusinessbranding.com/1751/what-you-can-do-to-solve-tech-issues-on-your-own/</link>
		<comments>http://www.smallbusinessbranding.com/1751/what-you-can-do-to-solve-tech-issues-on-your-own/#comments</comments>
		<pubDate>Fri, 18 Dec 2009 04:34:34 +0000</pubDate>
		<dc:creator>Lynette Chandler</dc:creator>
				<category><![CDATA[Beginners]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=1751</guid>
		<description><![CDATA[Unlike larger businesses, most of us are solo entrepreneurs. Which means, we wear many hats throughout the day. Some of us outsource a chunk of that work so we can concentrate on the things we are good at and that is very smart indeed. Trouble is, no matter how large or small your company is, [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/1751/what-you-can-do-to-solve-tech-issues-on-your-own/feed/</wfw:commentRss>
		<slash:comments>13</slash:comments>
		</item>
		<item>
		<title>Thinking an Online Store: 15 Tips To Get You Started</title>
		<link>http://www.smallbusinessbranding.com/1548/online-store/</link>
		<comments>http://www.smallbusinessbranding.com/1548/online-store/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 17:22:03 +0000</pubDate>
		<dc:creator>Alice Seba</dc:creator>
				<category><![CDATA[Beginners]]></category>
		<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=1548</guid>
		<description><![CDATA[With the Internet all around us, selling your product, service or even both is much easier and affordable than ever before. But at the same time&#8230; It’s vital to study all of your options first, before falling victim to one of many pitfalls. From finding yourself “trapped” in a contract with services you don’t need [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/1548/online-store/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>5 Often Overlooked Web Spaces For Presenting Marketing Messages</title>
		<link>http://www.smallbusinessbranding.com/1395/5-often-overlooked-web-spaces-for-presenting-marketing-messages/</link>
		<comments>http://www.smallbusinessbranding.com/1395/5-often-overlooked-web-spaces-for-presenting-marketing-messages/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 01:21:52 +0000</pubDate>
		<dc:creator>Lynette Chandler</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=1395</guid>
		<description><![CDATA[On any given web site (which includes all the processes that goes on behind the scenes), there are always pages that could be monetized or get a marketing message across. Very often, these are what I call utility pages. Stuff that aren&#8217;t part of your regular content like blog posts or product description pages, but [...]]]></description>
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		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Who Really Owns Your Domain Name?</title>
		<link>http://www.smallbusinessbranding.com/1065/who-owns-your-domain-name/</link>
		<comments>http://www.smallbusinessbranding.com/1065/who-owns-your-domain-name/#comments</comments>
		<pubDate>Sat, 18 Oct 2008 16:55:43 +0000</pubDate>
		<dc:creator>Lynette Chandler</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=1065</guid>
		<description><![CDATA[Are you sure it is you? There was once a client who contracted our services to build him a new e-commerce site and to rescue his domain name from the previous host. The host was one of those companies who sold their services by phone only, claiming to be everything this small business owner needs [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessbranding.com/1065/who-owns-your-domain-name/feed/</wfw:commentRss>
		<slash:comments>16</slash:comments>
		</item>
		<item>
		<title>Protected: Online Business Training Resources</title>
		<link>http://www.smallbusinessbranding.com/1396/online-business-training-resources/</link>
		<comments>http://www.smallbusinessbranding.com/1396/online-business-training-resources/#comments</comments>
		<pubDate>Mon, 29 Sep 2008 20:09:11 +0000</pubDate>
		<dc:creator>Vera Raposo</dc:creator>
				<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=1396</guid>
		<description><![CDATA[There is no excerpt because this is a protected post.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Purchasing Similiar Domains</title>
		<link>http://www.smallbusinessbranding.com/997/purchasing-similiar-domains/</link>
		<comments>http://www.smallbusinessbranding.com/997/purchasing-similiar-domains/#comments</comments>
		<pubDate>Fri, 11 Jul 2008 03:29:53 +0000</pubDate>
		<dc:creator>Vera Raposo</dc:creator>
				<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">http://www.smallbusinessbranding.com/?p=997</guid>
		<description><![CDATA[Domain names need to be chosen carefully.  Your business and your domain name are intertwined.  It represents you and who you want to be in the market.  When choosing a domain name is it a wise idea to purchase others that are similar to the one that you chose for yourself. Let’s weigh the pros [...]]]></description>
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		<slash:comments>1</slash:comments>
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