Posts filed under Technology and the Web Category
Measure How Effective Your Website Is Using WebsiteGrader.com
Written by Danielle
on June 12th, 2007 / 5 Comments / Print this
Ever wanted to know exactly how all your efforts at online marketing measure up? Well, hang onto your hat because now there’s a way to find out. And guess what, it’s free.
Website Grader contacted us here at Small Business Branding and asked us to review their website (by the way - did you know you [...]
A Little PR Can Go a Long Way Toward Branding Your Business
Written by Kevin Levi
on May 23rd, 2007 / 5 Comments / Print this
For those of you who don’t know much about PR, let me take a few minutes to share what I’ve learned over my 10-plus year career at four different PR agencies in NYC and Los Angeles. In short, PR CAN BE HUGE in terms of branding your business!!
From my experiences supporting dozens of B2B companies, [...]
Branding on a Shoestring Budget
Written by Kevin Levi
on May 18th, 2007 / 6 Comments / Print this
Branding and competitive differentiation is imperative to business success, but your strategies don’t need to break the bank to be effective!
Over the years I have come across some pretty successful, innovative ways to stand out from the competition, that did not really cost all that much, if anything.
Here are some of those ideas:
1. Include your [...]
Awe$um Idea: World-First Technology Will Change the Way You Buy & Sell
Written by Danielle
on May 6th, 2007 / Leave a Comment / Print this
Turns out nice guys do finish first. World-first actually.
All-round nice guy, Greg Walter, recently launched a new business called Q-Pay, which will change the way we buy and sell stuff.
A serial innovator, Greg first had the idea for an SMS marketing solution in 1999. After years of initial research and two years in heavy development, Greg [...]
Promote Your Brand With An Online Ecosystem
Written by Kevin Levi
on May 3rd, 2007 / Leave a Comment / Print this
Effective brand communication starts and ends with integration and differentiation. I’ve already talked a lot about differentiation, so now I’m going to talk about integration.
A great way to pull clients and prospects into your web of influence is by having an integrated online communications strategy. This is a cohesive set of tactics and media/communications vehicles [...]
Leveraging & Managing Social Media Tools
Written by Danielle
on April 26th, 2007 / 5 Comments / Print this
Tune in to BlogTalk Radio, hosted by Blogging and Beyond, to hear Lena West from xynoMedia Technology offer her insights on how small and medium size businesses are using blogs and other social media tools.
During this fun, 30-minute podcast Lena also offers some tips on how to manage what she calls the “social media spaghetti”. [...]
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