Archives for June 2005

What I Like About These Two Names

This post is by Michael Pollock, the original owner of Small Business Branding. Yaro Starak now owns and produces the latest content for this blog.

>> Return to the Small Business Branding front page <<

Thanks for all the great discussion on naming my company.

To continue the discussion, here’s my reasoning behind two names that I like most so far.

nimbol – a misspelling of "nimble," which means:

  1. Quick, light, or agile in movement or action; clever, and acute in devising or understanding.

To me, this is the essence of a savvy solopreneur. The misspelling? Well, what can I say except that nimble.com is taken. And besides, there’s something interesting to me about walking outside the lines.

quicksotic – a misspelling of quixotic, which means:

  1. Caught up in the romance of noble deeds and the pursuit of unreachable goals; idealistic without regard to practicality.

The "quick" part of the word aligns with the "nimble" explanation above. As far as the definition of quixotic, you probably see it as a negative, but frankly, it defines a big part of my personality (for better or worse).

Forget Marketing. Just Do This.

This post is by Michael Pollock, the original owner of Small Business Branding. Yaro Starak now owns and produces the latest content for this blog.

>> Return to the Small Business Branding front page <<

I’ve always liked Michele Miller’s blog, WonderBranding. And this makes me like Michele Miller (not that I disliked her before). As I’ve said before, forget marketing. Just do this as much as humanly possible.

Bloggers Powerful Source of Advertising and Badvertising

This post is by Michael Pollock, the original owner of Small Business Branding. Yaro Starak now owns and produces the latest content for this blog.

>> Return to the Small Business Branding front page <<

Jeff Jarvis is pissed at Dell. Seems they aren’t holding up their end of the deal on a service contract for a new laptop Jeff purchased recently.

"I just got a new Dell laptop and paid a fortune for the four-year, in-home service.

"The machine is a lemon and the service is a lie.

"I’m having all kinds of trouble with the hardware: overheats, network doesn’t work, maxes out on CPU usage. It’s a lemon."

In case you don’t know, Jeff Jarvis is one of the most highly read bloggers on the planet. Technorati has him listed as #47 out of 11.8 million sites. Could Dell have picked a worse guy to piss off? The guy appears regularly on CNN as a consultant forgodsake!

Chris Pirillo, on the other hand, raves about his new Canon Powershot digital camera.

"The Canon Powershot S2 IS
is a beauty that you must see, hold, and use to appreciate. The $500
price tag is quite attractive, given the versatility and size of this
particular digicam. Dude. DUDE! This is exactly the camera I’ve been
waiting for all these years, and it’s finally sitting right next to me.
No buyer’s remorse here; I’ve learned my lesson."

I also listened to him provide a very energetic review and endorsement during one of his recent podcasts (here’s a guy who probably draws about a million sets of eyeblls each month). Do a Google search for Canon Powershot S2 IS and you’ll find Pirillo’s review on the first page.

How much $$$ did Dell blow out by not taking care of this one customer?

How much $$$ did Canon earn?

Chris Pirillo in the Seattle Times

This post is by Michael Pollock, the original owner of Small Business Branding. Yaro Starak now owns and produces the latest content for this blog.

>> Return to the Small Business Branding front page <<

If you missed my interview with Chris Pirillo, you can catch him in Thursday’s Seattle Times. My favorite quote from the article:

"It’s hard enough to keep track of Pirillo’s business ideas. Having a
conversation with him is like trying to catch leaves in a windstorm.
Pirillo talks fast and talks a lot, hopping from subject to subject and
admitting that his mind fires on ‘like, 17 different cylinders.’ Even
friends, like Dvorak, say Pirillo would be more successful if he were
more focused.

In my experience, that absolutely nails Chris. He doesn’t hold back. Full throttle and damn the torpedos. The best you can do is try to keep up. He definitely gets the savvy solopreneur of the day award.

The Secret to Creativity

This post is by Michael Pollock, the original owner of Small Business Branding. Yaro Starak now owns and produces the latest content for this blog.

>> Return to the Small Business Branding front page <<

Good Designers Copy, Great Designers Steal from Cameron Moll is cool. Inherent in the article is the idea that when you’re a new designer, writer or any creative-type, it behooves you to copy the work of others until you develop your own style.

That reminds me of a VH1 "behind the music" thing I saw on Creed a few years ago. Before they were huge rock stars, they were a cover band. They copied the work of other musicians. Copying, combining and integrating the work/ideas of others is a key component of creativity.

Fred, writing on the Qumana blog sums up one version up the creative process really well, although he calls it blogcrafting. Whatever you call it, this is pretty much how it works for me:

"Each
of us goes through a process of receiving and taking in information,
digesting it and adding it together with other pieces of what we know,
think, believe or wonder, and then we look for ways to transmit it out
… to a colleague or a friend or a group or a network … via conversation
or publishing something or leaving messages and other pointers to
useful or potentially interesting information."

Legal Guide for Bloggers

This post is by Michael Pollock, the original owner of Small Business Branding. Yaro Starak now owns and produces the latest content for this blog.

>> Return to the Small Business Branding front page <<

EFF: Legal Guide for Bloggers (might want to tuck this away in del.icio.us in case I ever need it).

(Via kottke)

If You Missed Reboot (Like Me) . . .

This post is by Michael Pollock, the original owner of Small Business Branding. Yaro Starak now owns and produces the latest content for this blog.

>> Return to the Small Business Branding front page <<

Here are some of the audio presentations of Reboot 7.0, in case you missed it.

Get The Complete Step-by-Step Process

To Cultivate A Responsive List eBook (FREE)

Subscribe to download this guide for FREE and work through the steps at your own pace.

Launch A Profitable Podcast

Discover how to start your own podcast business, leverage it to grow an existing business, grow your influence, and more.

There's No Better Time To Start Your Store

Have Your Own Store By This Weekend. Get This Quick-Start Guide To Launch Your Own Profitable Store Online.

The Time To Start Your Service Business Is Now

Launch Your Own Service Business By This Weekend. Get This Quick-Start Guide To Starting A Service Business Online.

Today Is The Day To Kickstart An Affiliate Business

Have Your Own Store By This Weekend. Get This Quick-Start Guide To Launch Your Own Profitable Store Online.