Archives for September 2005

Content Management

This post is by Michael Pollock, the original owner of Small Business Branding. Yaro Starak now owns and produces the latest content for this blog.

>> Return to the Small Business Branding front page <<

I’m trying to figure out the most effective way to segregate the content that will be generated from Solostream. As a solopreneur, you pretty much wear all the hats, and so there’s a lotta stuff to know. If there were a university just for solopreneurs, what would the course subject areas look like? Here’s my intitial thinking. These subject areas are very general, and I’m looking for some thoughts from you all.

  • Strategic Planning
  • Start-up and Management/Operation
  • Revenue Generation
  • Product Development
  • Collaboration/Networking/Social Capital Development
  • Productivity and Project Management
  • Leveraging Technology
  • Personal Knowledge Management
  • Personal Energy Management

What am I missing here? And yes, I realize marketing doesn’t show up on this list anywhere.

More on How to be More Productive

This post is by Michael Pollock, the original owner of Small Business Branding. Yaro Starak now owns and produces the latest content for this blog.

>> Return to the Small Business Branding front page <<

Ted commented on my recent post about productivity:

"I think it boils down to one’s goals and the desire to achieve them. I
think that time management should be the tactics that support the
strategy and ultimately the goal. I think that for most of us, the lack
of a burning desire is what holds us back
."

I highlighted the last sentence because it really made me think. And I’m still thinking. As I go through my day, I rarely ask myself how my actions are fulfilling some burning desire, and if so, what that burning desire actually is. I also wonder if you NEED a burning desire to be more productive.

My guess is you probably don’t need a burning desire to be productive. But what is life without burning desire, passion, higher purpose and all that stuff? Maybe productivity should be just the means rather than the end. Perhaps it should be the means by which we live out our passions and fulfill our desires, whatever they may be.

In Getting Things Done, David Allen quotes one of his clients who wrote:

"When I habitually applied the tenets of this program it saved my life … when I faithfully applied them, it changed my life. This is a vaccination against day-to-day fire-fighting (the so-called urgent and crisis demands of any given workday) and an antidote for the imbalance many people bring upon themselves."

In that passage, you can see a suggestion that our passion in life is easily snuffed out by the overwhelming demands coming at us from all sides. So why not just give it all up, move to the country, grow your own food and settle into a simpler life? Undoubtedly, some do. And of course, there’s no guarantee that’s any better. Maybe you have fewer demands. Perhaps less stuff to actually keep organized. Less stuff to do and a longer time period to get them done. Maybe.

But still, no guarantee of a passion-filled existence.

Ted wonders, as do I, how does one find their burning desire? I’m betting (hoping) it lies on the other side of productivity. How about you?

How to be More Productive

This post is by Michael Pollock, the original owner of Small Business Branding. Yaro Starak now owns and produces the latest content for this blog.

>> Return to the Small Business Branding front page <<

I may have ADD. I say that as a joke, but sometimes I wonder. I’ve spent the last week or so making my way through David Allen’s Getting Things Done. The GTD system is a 5 stage process:

  1. Collecting your stuff.
  2. Processing your stuff.
  3. Organizing your stuff.
  4. Reviewing your stuff.
  5. Doing your stuff.

My biggest problem is I give myself too much stuff to do. No, maybe it’s my inability to focus. Or it could be my lack of discipline. Too much coffee perhaps.

As of yesterday morning, I felt I had a pretty good grasp on everything in my life I need to do. Now I’m not so sure. Back to the drawing board I guess.

Watch this space for updates. I’m also lining up some folks to interview on the subject of productivity. You’ll be able to hear them on SavvySoloCAST (assuming I can make the time to actually do the interview).

The Most Important Word in Marketing

This post is by Michael Pollock, the original owner of Small Business Branding. Yaro Starak now owns and produces the latest content for this blog.

>> Return to the Small Business Branding front page <<

Scott Ginsberg asks, "What’s the most important word in marketing?" And there’s a whole discussion going on over at Scott’s blog about the question.

My answer: Forget marketing. Feed your network. (More on that here)

Okay so it’s more than one word. Sorry.

How to Create and Sell Information Products

This post is by Michael Pollock, the original owner of Small Business Branding. Yaro Starak now owns and produces the latest content for this blog.

>> Return to the Small Business Branding front page <<

My Australian friend Yaro Starak did a great summary on my recent podcast with James Maduk. Here are some of the topics he found most important:

  • Record Everything You Do
  • Have Multiple Websites And Products
  • Use Your Personality As A Differentiation Strategy
  • Filling A Niche Is A Short Term Strategy
  • Be In Business At All Times – Capture That Email Address
  • Higher Price = Higher Perceived Value

Yaro does a great job expounding a bit on each of these, so for a quick overview, go read his blog post on it. Thanks Yaro!

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