Archives for December 2014

Why Are You Afraid Of Me?

I’m seeing more and more of this -especially on tech sites. On the contact us page all they offer you is a form so that they can qualify you. What I don’t see is anything about where they are located, what they’re phone number is etc. For me, I want to know where you’re from. No particular reason -I just like to know. Sometimes you’re near other companies I know.

It concerns me that you don’t want to divulge that information. God forbid I actually call before you vet me. Already I can see that dealing with these hidden companies shows that they are all about their convenience not yours.

It is a pet peeve of mine, but I think it speaks to authenticity in a brand. I would bet that one of their brand values is service. They understand the word, not the effort that goes in to making service part of their corporate culture. If I was to somehow find their phone number what do you think the chances are you’d find a live body answering it?

Great service is not convenient it’s expected. Every little thing you do to diminish service is one step walking away from you. There are manufacturing companies in my region who have replaced live contact at the front door with a telephone and a directory. How’s a new customer to feel when they are forced to sit in a cold little seat searching a tacky directory to hale their contact to recover them from the vestibule?

Both of these examples are from the front end of the business. Both initial contact points. Sometimes saving a few dollars or being closed to connecting personally are small ideas that can cost you a huge amount of money in the long run.

Or it could just be me. I’m guessing a lot of professionals resent these tactics. Are you willing to bet
your brand on it?

5 Best Resources To Learn A New Language

Perhaps you are looking into setting up offices in a different country – or hope to. Or, maybe you’re hoping to connect better with staff or customers from a particular region.

Air balloons with flags isolated on white

Photo Credit © Depositphotos.com/Mishchenko

Whatever your reasons may be, learning a different language has many benefits for entrepreneurs. Besides business benefits, bilingualism is also good for your mental health.

Studies have shown that bilingualism delays the onset of dementia. People who speak more than one language also process information more easily. Convinced and want to get started? Here are 5 places you can learn a new language for free, or brush up on a language you learned in your youth.

DuoLingo – uses game strategy to help you learn and challenge yourself.

Livemocha – community based learning with native speakers, teachers, language experts and fellow language learners.

Word2Word – this site has an amazing number of links to different language resources. The variety of languages is also quite large.

Busuu – also community based learning. They also have mobile apps you can install to learn on the go.

LearnALanguage – Offers a several language options with interactive lessons.

Boost Lead Generation With Testimonials

When I first started online, one of the things that was taught to me was to put testimonials on dedicated opt-in pages. The whole idea is to treat these pages like a page where you sell an actual product.

It’s quite interesting to see that even after all this time, this little case study shows that testimonials still help convert visitors into subscribers/leads. Not that I’m expecting anything drastically different. Just goes to show sometimes it isn’t about how fancy your opt-in is.

boost-optins

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