Archives for September 2016

How To Find Time To Share Spectacular Content

how-to-find-time-to-share-spectacular-content

After I shared a simple method for keeping your social media streams busy, I was asked on Twitter by @sliceworks,

Yeah, but how do you solve the problem of finding time to share all this content?

That is an excellent and very valid question. The simple answer to it is,

  1. Scheduled times
  2. Let it occur naturally

Scheduled Times

Let’s tackle this one first. This all boils down to my complete belief in the Slight Edge or the Compound Effect. The premise is simple.

Do something small every single day

You’ve heard of it before. People tell you massive action = big results. While I do not disagree, I think the problem comes when we think massive action = massive leaps. Not at all. Most times, success and big results come in the massive number of small leaps and sometimes steps vs leaps.

Massive action ≠ Massive leaps. Massive action = Numerous small jumps

Now that I have laid that foundation. What does this look like? Very simply, 15-20 minutes of scanning your subscribed feeds each day. Find something you want to keep? Don’t save it. Send it to Buffer. That’s it.

What if I don’t have another 15-20 minutes?

Are you sure? Here are where those 15 minutes could be lurking:

  • Lunch time – though I do it only when I am alone. Not when eating with others.
  • Waiting for the doctor/dentist/appointments
  • Waiting to pick up your kid/spouse/whomever
  • In the bathroom (Yes! I know you are giggling but hey, it’s a pocket of time 🙂 )
  • Waiting for public transport
  • Waiting for food to cook
  • When you are in a long line at the store
  • Waiting on a prescription

I think you get the idea. Did you notice something recurring in that list? Yes. The keyword is waiting. Every time you find myself waiting for something or someone, that’s the perfect time to pull out the phone – no, not to check Facebook – to find content to share silly!

Letting It Happen Naturally

Now on the 2nd method. What do I mean by this? As mentioned in my last post. No matter what your business is, there are certain types of content that attract you naturally.

Let’s say you are a productivity coach. Maybe you spot a gorgeous planner while you are out in town. Perfect opportunity to snap a photo and… you got it. Load it to Buffer!

Then, while on Facebook, you notice a post about how to keep your energy up during the day. You read it, like it and you… yup. Add it to Buffer. Facebook is super smart at showing you stuff they think you might be interested in. Might as well use it instead of feeling used.

These are things that you don’t have to find time for because you are already doing them or noticing it. The trick is remembering to share it. I admit, that took me a while to get the hang of. I have to train myself to share when I find myself saying “Oh that looks interesting” or “That’s so cool!”

The tools you need here are simply Feedly and Buffer. That’s it. You can get more fancy if you want but I found fancy often complicates matters. And when you complicate stuff, you are less likely to do it. This works for me, and I hope for you too. Let me know what you think.

One Simple Trick To Keep Your Social Media Profiles Hopping

One Simple Trick To Keep Your Social Media Profiles Hopping

Are you caught in the constant struggle to keep your social media profiles updated? I know the feeling.

That’s why my social media accounts have languished for years. When I have more time to devote, there are spurts of sharing and engagement. When I don’t – which is most times – well… you can imagine.

I wasn’t ready to give up though and recently started simply sharing 6 items every day. The results have been quite interesting. On Twitter, I went from these figures in March:

Twitter analytics March 2016

To this in July – the first full month I started consistent, daily sharing.

Twitter analytics July 2016

What I’m after are impressions, mentions and profile visits. It looks like I got what I wanted there. A nice side effect to sharing lots of other people’s content is, when you share a good one of your own, it does not look too spammy and it actually gets more attention. That’s what happened on Facebook for me.

Yeah, but how do you solve the problem of finding time to share all this content?

First “secret” I’d say is getting a Buffer account. You could use other scheduling apps of your choice. I simply like and use Buffer.

Next, instead of finding time to share, a small shift in perspective – use social media as a bookmarking tool. Here’s what I mean.

There’s so much amazing content out there, sometimes you find them while you are researching something else, and you don’t want to get sucked into reading. Other times, the content is so huge, so meaty. There’s no way you can consume and put into action the suggestions in one go.

For example, this one right here from AppSumo. This type of content I have to digest bits at a time. Instead of bookmarking and returning to it later, I chose to share it. I do this for every piece of content I find interesting and want to return to later.

Of course, you want to take into account if that would interest your followers. For me, 90% of the time, the answer is yes because of the content and sites I choose to visit.

All this is very natural. For example, if you are selling nail tools and embellishments, you’d probably be following nail blogs, watch nail art related videos etc because you are naturally attracted to this type of content.

When you think bookmarking instead of intentionally looking for content to share, you’ll fill your Buffer queue a lot faster. And, your own social media feed becomes useful to yourself as well.

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