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	<title>Small Business Branding</title>
	<link>http://www.smallbusinessbranding.com</link>
	<description>Small business branding and marketing advice and commentary</description>
	<lastBuildDate>Thu, 15 May 2008 19:06:29 +0000</lastBuildDate>
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	<item>
		<title>Pay Per Click (PPC)-Why You Should Care?</title>
		<description><![CDATA[If you aren&#8217;t actively marketing for local search prospects, you are missing out big time.
With close to 300 million searches per day, there is no denying that people use search engines. But do they use them when looking for local products and services?
There is an abundance of public data suggesting that as high as 80% [...]]]></description>
		<link>http://www.smallbusinessbranding.com/912/pay-per-click-ppc-why-you-should-care/</link>
			</item>
	<item>
		<title>Meeting Fellow Online Personalities</title>
		<description><![CDATA[This last week has been quite the time for me. In the last few years of working and building my online business I had very little time meeting in person with others that I know. I often get together with Alice and Diana since we all live here in Vancouver. 

Yaro recently mentioned on his [...]]]></description>
		<link>http://www.smallbusinessbranding.com/909/meeting-fellow-online-personalities/</link>
			</item>
	<item>
		<title>Being Focused Allows You To Act Fast</title>
		<description><![CDATA[When you build a business with extreme focus you are positioned to move quick when the need arises and that is often something that business owners with a fractured focus have trouble with.
I have one target market and know it well. Because I&#8217;ve chosen to devote myself to this one snug market of business owners [...]]]></description>
		<link>http://www.smallbusinessbranding.com/910/being-focused-allows-you-to-act-fast/</link>
			</item>
	<item>
		<title>ORFF - How To Focus Your Communications</title>
		<description><![CDATA[Have you ever attended a meeting which goes on and on and on and doesn&#8217;t achieve anything? Or where people keep repeating themselves or talk just for the sake of talking while others sit there huffing and puffing because they want to be elsewhere?
A number of years ago I came up with a formula which [...]]]></description>
		<link>http://www.smallbusinessbranding.com/908/orff-how-to-focus-your-communications/</link>
			</item>
	<item>
		<title>Your Customer&#8217;s Prized Possession? Their Time.</title>
		<description><![CDATA[
So spend it wisely.
I got a packet today, from someone who is trying to sell me a service that I&#8217;m probably interested in.  We&#8217;ll call me a lukewarm buyer. I don&#8217;t know enough to be a hot buyer, but the potential is there.
I had asked the rep to send me some information.  I [...]]]></description>
		<link>http://www.smallbusinessbranding.com/906/your-customers-prized-possession-their-time/</link>
			</item>
	<item>
		<title>Ten Website Conversion Tips</title>
		<description><![CDATA[From my work, I notice a lot of businesses think that throwing money at advertising is what they need to get more customers. Sure it’ll help, but why waste your money when you can convert more leads for less cash? Out of the research I’ve done and my own experience, here are a few checkpoints [...]]]></description>
		<link>http://www.smallbusinessbranding.com/907/ten-website-conversion-tips/</link>
			</item>
	<item>
		<title>The Money&#8217;s In The Difference!</title>
		<description><![CDATA[
In my line of work you get to have a lot of fun working with companies. They come my way sort of lost. Many have achieved impressive success but feel that they can do better and feel that something is missing. While others are absolute start-ups and want to hit the ground running. What is [...]]]></description>
		<link>http://www.smallbusinessbranding.com/902/the-moneys-in-the-difference/</link>
			</item>
	<item>
		<title>How A Familiar Brand Can Mean More Sales For You</title>
		<description><![CDATA[
In the world of internet marketing branding plays a very critical role in an overall marketing strategy. Branding tactics, designed to increase familiarity, ultimately result in front of mind awareness, trust, and purchases. To leave it out of a business marketing equation is to risk future success and sustainability.
The good news is, becoming a familiar [...]]]></description>
		<link>http://www.smallbusinessbranding.com/901/how-a-familiar-brand-can-mean-more-sales-for-you/</link>
			</item>
	<item>
		<title>Marketing Your Business Online – Easy Steps Anyone Can Take</title>
		<description><![CDATA[Marketing is the breath that keeps your business alive and kicking.  It is essential for life and it is essential for your business.  Without marketing, your business will go nowhere.  That being said, marketing doesn’t have to be a stressful and excruciating experience.  Developing a marketing strategy is a fairly straight [...]]]></description>
		<link>http://www.smallbusinessbranding.com/874/marketing-your-business-online-%e2%80%93-easy-steps-anyone-can-take/</link>
			</item>
	<item>
		<title>What&#8217;s In A Username?</title>
		<description><![CDATA[What do you use when creating accounts at social networks, video sharing sites, forums and the like? If you&#8217;re using a nickname from your school days you may be missing out on the opportunity to further spread your brand name.
Why?&#160;Because on some networks,&#160;usernames are what people use to look you up. Usernames are also sometimes [...]]]></description>
		<link>http://www.smallbusinessbranding.com/900/whats-in-a-username/</link>
			</item>
	<item>
		<title>If Your Focus Changes</title>
		<description><![CDATA[
It&#8217;s not at all unusual for an entrepreneur to start in one direction only to change their mind and turn towards something new.  If the change is dramatic you know you&#8217;ll be starting from scratch as far as developing a new business brand, but what if the change is more subtle or takes place [...]]]></description>
		<link>http://www.smallbusinessbranding.com/899/if-your-focus-changes/</link>
			</item>
	<item>
		<title>Top Tips for Starting Your Online Business</title>
		<description><![CDATA[As easy as it may sound, starting an online business is not something to be taken lightly and does involve hard work.  Just like any other business, there are a few important things to consider when starting your online business.  Here are six areas that should be top on the to-do list of [...]]]></description>
		<link>http://www.smallbusinessbranding.com/886/top-tips-for-starting-your-online-business/</link>
			</item>
	<item>
		<title>New Design Launch!</title>
		<description><![CDATA[
Well here we are, a brand new design for a brand new journey. Since taking over Small Business Branding, I truly feel like I&#8217;ve had a hand in developing the future for this site. 
I&#8217;d like to give Ben Bleikamp a big Thank You for bringing my ideas for the new site to light. He&#8217;s [...]]]></description>
		<link>http://www.smallbusinessbranding.com/898/redesign-launching/</link>
			</item>
	<item>
		<title>The Eyes Have It</title>
		<description><![CDATA[So, you want to create an effective website or blog. Do you know where to put the most critical data? How to design the page to optimize usability? You should know what eye tracking tells us.
Using a combination of complex hardware and data analysis, eye tracking maps a tester&#8217;s eye movements across a computer screen [...]]]></description>
		<link>http://www.smallbusinessbranding.com/893/the-eyes-have-it/</link>
			</item>
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		<title>Join Me In Vancouver, BC (Where I Live!)</title>
		<description><![CDATA[It&#8217;s not often I get a chance to get out and get to seminars. With 3 kids, a cat, and a husband this Small Business Mom is working hard getting kids to and from school along with all of my business responsibilities. But I have got to take the opportunity when it hits my own [...]]]></description>
		<link>http://www.smallbusinessbranding.com/892/join-me-in-vancouver-bc-where-i-live/</link>
			</item>
	<item>
		<title>Targeting a Niche: How Obvious Do You Have To Be?</title>
		<description><![CDATA[After a great conversation with a coaching client this week I have been thinking about how different businesses target a niche and I&#8217;d like to tap the great pool of branding knowledge here for some input.
Sometimes a business goes for the obvious approach.  
In the Virtual Assistant industry there are providers who have niched [...]]]></description>
		<link>http://www.smallbusinessbranding.com/890/targeting-a-niche-how-obvious-do-you-have-to-be/</link>
			</item>
	<item>
		<title>How To Make Compliance Branding Work For You.</title>
		<description><![CDATA[No matter what industry you are in, there are regulations in place to make your company comply with preset standards of practice.  These standards are known as compliances. Some are set in place by government agencies and the others are professional compliances both internal and external. Government compliances in many cases deal with health, [...]]]></description>
		<link>http://www.smallbusinessbranding.com/891/how-to-make-compliance-branding-work-for-you/</link>
			</item>
	<item>
		<title>Writing Reviews Reinforces Your Personal Brand Online</title>
		<description><![CDATA[If you are looking to position yourself as a thought leader in your field, one of the opportunities that many people forget to use is that of becoming a central resource for their clients and potential clients.
By keeping up to date with the leading edge thinking in your area from books to research, or even [...]]]></description>
		<link>http://www.smallbusinessbranding.com/888/online-reviews-build-your-brand/</link>
			</item>
	<item>
		<title>What is your lack of planning costing you?</title>
		<description><![CDATA[I can list off a bunch of adages about planning.  And as I do, you&#8217;re going to nod and agree.  After all, it makes good sense.

&#8220;If you fail to plan, you plan to fail.&#8221;
&#8220;Measure twice, cut once.&#8221;
&#8220;A good plan today is better than a perfect plan tomorrow.&#8221;
&#8220;It wasn&#8217;t raining when Noah built the [...]]]></description>
		<link>http://www.smallbusinessbranding.com/889/what-is-your-lack-of-planning-costing-you/</link>
			</item>
	<item>
		<title>20 Questions To THE Perfect Customer!</title>
		<description><![CDATA[
We in business have tendency to want to leave no stone unturned when it comes to generating income. Are you targeting your efforts to reach your best target audience? Are you aware of just who this audience is? A good exercise would be to identify this person. To perform this task you have to build [...]]]></description>
		<link>http://www.smallbusinessbranding.com/884/20-questions-to-the-perfect-customer/</link>
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