Why it Makes Sense to Invest With Someone Else’s Money

If you want to invest money in a new business, then chuck those overburdened checking accounts, piggy banks, change purses, mini-safes, and spare mattresses into the fireplace and look no further than your nearest banking institution, friend, or investment firm. Loans are a low-risk endeavor when compared to taking money out of your house or personal savings to front a business venture that has the potential to fail — and leaving you and your finances hanging out to dry. With a loan, you can ensure that your business has everything it needs to thrive while not worrying about your own financial ruin. That way, if business goes south, it might go bankrupt, but you won’t. Here are a number of investing options and why we think they’re worthwhile:

Small Business Loans. Though small business usually require a decent credit history on your part, you have a number of options for financing. Secured loans require a form of collateral assistance (and, as a result, offer low interest rates and flexible repayment options) while unsecured loans, which do not require collateral, can have interest rates as high as credit cards, even. Still, if your company is profitable and you do well with payments, this is a much lower-risk option than fronting the money yourself.

Government Business Loans. A government-backed Small Business Administration loan may be an option for those that want a bit of oversight on their risk. While the government does not exactly provide loans in this instance, it acts as a loan guarantor, agreeing to pay your lender back a certain percentage of the borrowed amount in case you default on your repayment. There are tons of loans available — from start-up funding assistance to expansion assistance –and the government’s funds are vast enough that they’ll have enough to lend to you during bad economic times, as well. Special groups (like women, Native Americans and veterans) have targeted funds.

Angel and Venture Capitalist Funds. It’s the job of venture capital firms to invest — and if your business is fast-growing and particularly “entrepreneurial” in spirit, you’ll probably attract an investor. In exchange for an equity stake in your business and some influence on the decision-making process, venture capitalists commit funds to expand the growth of your business. Consultants determine whether your business proposal is high- or low- risk before deciding on a commitment. VCs also have more money down the road, should you need it.

“Angel” investors put up private money, and typically require high returns on their investments — but they have no “set” limit on the amount of funds they may contribute. They also act as mentors and educators, having already made it big in the corporate world. There are no monthly payments, and you get a large network of contacts and information in exchange for equity.

Gifts/Grants. Friends and family can be surprisingly cooperative when it comes to financing your venture. The funds are usually available quickly, and the contractual obligations are low — although, to be safe, you should write and prepare something in case of fallout.

In addition, there are a number of government grants that can fill in the gaps in your investment money. Your state or local economic development agency probably has money set-aside for projects or ventures tied to a specific cause, and, because the money is essentially “free,” there’s no need to pay back returns or interest. Other investors will love this kind of debt-free funding and potentially rank you higher in their consideration because of it, as well.

Remember: if you intend on making your business successful, you might as well start with a bang. What’s better than using someone else’s?

Additional Resources: For help finding banks, investors and other funding sources check out Funding Universe.

Webalue: Good News For Your Online Brand!

There are a few good analytics services that can give you a good indication of how your web presence is doing. All are employing a generic approach appealing to the broad market.
There is one among them that stands out. It stands out because its focus is the health of your online brand.
This stand-out product is called – Webalue.com The positioning message states that Webalue.com is an online system that evaluates third-party websites in order to generate strategic brand reports for brand managers to improvise their marketing efficiency. These reports are valuable for companies that are determined to foster their brand’s online presence.
Webalue.com is the brain child of a young entrepreneur, Meheer Thakare. Meheer’s company resides in Mumbai, India. He and I have been in touch for a year or so, and I have been following the progress of Webalue.com’s development. It impresses me to no end the ambition and intelligence of young people through out the world. Meheer first contacted me through his exposure to my posts here at Small Business Branding.
Besides, the usual analytics provided by other analytics services, Webalue.com establishes a Brand Score, Reach Points, Domain and Incoming Link Analysis and Referrers. Webalue.com allows consumer feedback as well. Included in this feedback, is consumer’s email databases, consumers segregation and polling results from whether consumers would or would not recommend. Consumer intelligence is the key to building your brand. If you take full advantage of all the data Webalue.com gives you, you should be able to appreciate what your brand’s online value is.
The design of Webalue.com is very sexy and very easy to navigate and read. Using Webalue is FREE! Webalue.com’s results are derived from industry-level benchmarks and as such give a fair evaluation of your company’s online brand. The service is dynamic in that it is constantly being updated.
If you’re keen on evaluating your own brand’s online presence, give Webalue.com a try. Meheer and his team would love your feedback. I think you’ll appreciate what this service can do for you. Webalue is another important tool in building the success of your brand and taking advantage of data to help position your brand strategically. I am using Webalue.com myself, and every week I discover more and more information about my own brand.