This post is by Michael Pollock, the original owner of Small Business Branding. Yaro Starak now owns and produces the latest content for this blog.
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11 Ways to Improve Landing Pages is quick and interesting read by Michael Nguyen.
In it, he provides some interesting stats on conversion rates from one of Fireclick’s latest surveys
| Vertical | Conversion Rate (%) |
|---|---|
| Catalog | 6.1 |
| Specialty stores | 3.9 |
| Fashion/apparel | 2.2 |
| Travel | 2.1 |
| Home and furnishing | 2.0 |
| Sport/outdoors | 1.4 |
| Electronics | 1.1 |
| All verticals | 2.3 |