Brand Booster 21 Day 14: Brand Logo

Brand Booster 21 Day 14: Brand Logo

Your logo is the face of your brand image. It is the first thing that your customer identifies your company with. Today it is common for people to say that a logo is everything when it comes to branding. This couldn’t be further from the truth. A logo is important in many ways when branding […]

Brand Booster 21 Day 13: Brand Image

Brand Booster 21 Day 13: Brand Image

Overall, your brand image is the visual aspect of your brand. In step 12 we mentioned consistency. Your brand image should be consistent with what tone you are representing. It should reflect the style and attitude of the company. One of my clients of a few years ago was a small independent oil company. They […]

Brand Booster 21 Day 12: Consistency

Brand Booster 21 Day 12: Consistency

When you are creating a brand then you need to be consistent.  Consistency should take place in everything that you do. Remember, brand is your reputation and if you are not consistent it will not have a good impact on the consumers.  The primary question that you should ask yourself is if you deliver everything […]

Brand Booster 21 Day 11: Differentiation as a Strategy

Brand Booster 21 Day 11: Differentiation as a Strategy

When you chose to look to the leader in your industry and copy them you probably figure – “hey they must be doing something right,” you only do damage to your brand and confuse your own audience. From a brand image perspective you blend in or as we love to say it – “you are […]

Brand Booster 21 Day 10: Competitive Analysis

Brand Booster 21 Day 10: Competitive Analysis

There are many things to consider about your competition when you are designing a branding campaign. Many businesses fail because they do not consider their competition. You need to do proper research about your competitors, learn what makes you different, why the customers should choose you, and much more. Researching the Competition You must always […]

Brand Booster 21 Day 8: Stake Holder Perceptions of Your Brand

Brand Booster 21 Day 8: Stake Holder Perceptions of Your Brand

Branding is about customer’s perception. When you want to create a brand you want to create a perception of the customer that you are the best, provide quality, or maybe even more. It is important to have a good idea of what the customers currently think of you when you are building a branding campaign. […]

Brand Booster 21 Day 7: Unique Selling Point or Positioning Strategy

Brand Booster 21 Day 7: Unique Selling Point or Positioning Strategy

This proposition absolutely sets you apart from the competition. In many cases it eliminates the competition all together by virtue of positioning. Determine what it is about your company that works. One of your biggest goals in the branding process is establishing a place inside of the customer’s mind. At this point, you have a […]

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