Here’s a terrific opportunity to educate your customers in a big way and at the same time show your expertise. Write an eBook on your specialty. This doesn’t have to be the size of a novel, it just has to be rich enough to cover what’s important for them to know. It gives you the […]
April 24, 2015 by
You Can’t Build A Brand On Today Thinking
A few years ago I pitched my branding process to a mid-size Canadian City mayor. Suffice to say he loved the presentation and the opportunities it would open up. The one item that buried the project was his short-sightedness. Knowing upfront that there were deficiencies in the brand, he didn’t appreciate my comment that those […]
August 11, 2010 by
Lowest Price Guaranteed – All The Way To The Bottom.
Lowest price guaranteed! We will not be undersold! If you find a lower price we will… Competing on price, not something we all relish. If you’re a discount store, it is part of your brand values. It’s what gets ’em in your door. For the rest of us, it’s something that can easily drive us […]
July 29, 2010 by
Brandless At The Beach – NEVER!
Just because you’re on vacation and lounging at the beach doesn’t mean your brand has to relax too. Here are ten ways you can promote your brand when you’re supposed to be relaxing: 1: Build a sand model of your store or office. 2: This one’s for the ladies. Get a one piece suit and […]
July 23, 2010 by
Jump And Grow Your Wings On The Way Down.
The headline to this article is a quote from a client of mine – Belinda Bond. Belinda is the visionary behind the Celebrity Mama Tour. I thought it was the perfect bit of advice for entrepreneurs. How many times have you sat down for a chat with someone and they are pondering the age old […]
July 8, 2010 by
How Your Brand Values Strengthen Your Business.
How fast do you return a telephone call or an email from a potential lead? I ask myself this every time a lead remarks to me, how quickly I responded. I wonder if perhaps most businesses do NOT return contacts as fast as they could. I try to respond the moment I get a contact. […]
June 29, 2010 by
Branding Voodoo That’ll Smoke The Competition
There are lots of ways that you can approach your brand to make it more effective. Some can be costly, while many are simple and relatively inexpensive. It is the latter that I will outline for you today. They don’t take much thought or effort but can impact your brand in a big way. 1) […]
