Branding your blog is critical to your online success. Don’t miss this excellent podcast to gain practical tips about the importance of personal branding, your mission statement and how it helps to engage your audience. When you’ve developed a trustworthy brand recognizable to your customers or clients, they will be more likely to become followers for the long term.

Many business owners make the mistake of making social media likes and shares a priority over building their email lists. This is a big mistake as social media algorithms are constantly changing. However with an email list, you can decide upon frequency of communications and don’t have to pay for ads. This article will give you three helpful strategies to help you quickly build a responsive email list.

Setting up a new online venture requires a lot of steps. You may have invested in web design, domains, hosting, fancy themes and courses. However, if you don’t take any real action, your business will not go anywhere. Putting a business plan together might seem overwhelming, but this blog post will show you how you can write a simple but effective business plan on just sticky notes. This is especially helpful for visual learners. Stop procrastinating and put your dreams into action!

With average attention spans dwindling as we are constantly being distracted by messages, texts and social media, it’s become really important for business owners to grab and keep the attention of their audience as quickly as possible. Being very specific in communications will keep your readers’ attention longer and will likely result in higher conversion rates. This article will show you 10 ways to become more specific as you engage with your audience.

Are you one of the many people who dream of leaving the corporate grind to strike out on their own? In order for your vision to become reality, it’s important to develop and maintain the right mindset. As an entrepreneur, business isn’t going to come to you; you’ve got to go out and make it happen. This article discusses the importance of being ready to make business connections at all times.

This infographic illustrates the importance of storytelling as an important part of your marketing strategy. Most people are on information overload and tend to scan through digital information very quickly. You must learn to stand out from the crowd. Knowing how to tell your story will capture your readers’ interest and they will want to listen to your message.

Twitter can be a valuable way to reach your customers but it’s important that the engagement isn’t one sided. Customers appreciate seeing their names in tweets as well a signature from someone on your team. It adds a friendly, personal touch to your conversation which will likely result in happier customers who will be more likely to recommend your business to others. Check out this article to learn how you can build and improve your customer service relationships on Twitter.

You’ve started your blog, membership site or information product. But how can you maximize social media so that it gets in front of as many potential readers or customers as possible? With so many social media platforms now, you may be wondering where should you start. This article focuses on the four big players and offers helpful tactics to rapidly increase your following.

Anytime you go to a warehouse store or supermarket, you’ll see vendors offering product samples ranging from juices to chip to ice cream. Samples offer consumers an opportunity to try out new products before they buy them and much of the time, this is a successful strategy for the company. Sampling can apply to content marketing as well. It gives your potential customer a chance to get a feel for your voice and your product before they make the commitment to purchase. This article talks about the importance of pre-selling your potential customer with great samples to boost sales.

Does your website encourage customers to buy from you or is it turning them off? There are many factors involved in developing a well designed and functional site that customers buy from, trust, and tell their friends about. This article will help you to take inventory of your website and show you 12 common mistakes that might be driving potential customers away.