1. Thanks for this REALISTIC post Ed. You know, I can say, “I owned 5 retail stores.” But what people wouldn’t realize is that when I was 20 and pregnant with my second child I was at the flea market EVERY single weekend for 2 years, plus I did trade shows and local shows for my business. It takes alot of work and dedication to build a business and customer base. Great post!

  2. Vera, yours is the genuine story of building businesses. We would all love it if it were a little easier, but you have to stay on top of things or everything that you’ve built can be eaten away by someone hungrier. To many of us the challenge is invigorating, and the reward is in the winning of a few. When we lose we learn.

    And on we go.

  3. G’day Ed, thanks for the post – such a refreshing read and certainly an article that I will refer to in my next blog/ email newsletter to friends and clients.

    It’s amazing with all the type about press a button type advertising and marketing how many businesses haven’t looked in the mirror and asked themselves what is their point of difference ? What is in it for the customer? How does your product or service benefit them? What is your relationship with your customer (and that takes effort) and the market.

    if customer attention is scare – then basic supply and demand economics prevails. As more and more people embrace these techniques then like most television advertising the technique becomes less effective – customers filter and don’t pay attention.

    To get attention – you need to entertain – the need for your marketing message to cut through – the message has to be relevant to the customers needs and wants.

    People buy from people – it is the relationship they have with you and your brand, the face to face, belly to belly that is arguably the most important.


  4. Thanks for referencing the article Scott. I think many businesses honestly don’t think anything is different about their businesses other than personnel. They fail to realize that they can also develop a difference and give it a proprietary name, then use that as their difference. There is always a solution.

  5. The best way to hear what your clients want is to have a personal relationships with all of them! So you can just ask “What can I do for you?” And that’s all

  6. That’s perfect for existing, Audrey, but what about new leads?

  7. Great post Ed,
    I guess one of the most important things in getting business going and keeping it going is to continually get the message out that you’re around and still ready to add value to customers.
    Growing a business means finding new customers and making sure you don’t lose any of the old ones.
    I have found the following viewpoint a stance for encouraging me to keep out there.
    “People today have NO spare time and NO spare money. To buy my product or service, they will have to drop something off so my proposition has to be better than something they’re already buying or doing.”

  8. That’s quite a dose of reality Andee. That statement would certainly keep you on your toes.

    – your first point is something I subscribe to. To put it with a “little” homor – Elvis has not left the building.

  9. WOooh !!

    This is amazing , you have brought into light the hidden truth.Well i don’t know about others but I didn’t know any bit of it.
    Nice Sharing:)

  10. Glad to help Jaqad. Nice website by the way.

  11. hi Ed,
    Great post. Although some people might not want to hear it, it’s hard to succeed if you aren’t willing to work hard. I like all of your suggestions for both on-line and off-line promotion – especially the one about going to a trade show! 🙂
    I will disclose a business “secret” that can cut down on the hard work though…
    Once you get a customer, keep them! Provide the best product or service, the best customer service, and follow-up. Not only is it much easier to keep an existing customer (as opposed to finding new ones), it you treat them right, they’ll become your best promoters! And it’s free.
    Well, that’s all my “secrets” for today.
    ~ Steve from Pinnacle Trade Show Displays

  12. Great tip Steve. How many businesses don’t try anything to identify their customers. I’m thinking of the retail industry. How much easier would a second sale be if they built a relationship and nurtured it.

    It’s stupid simple. I work at it constantly.

  13. Judy "the foodie" Asman says

    Great info, Ed. I work on both sides of marketing. Sometimes I’m the marketing agent, other times, I’m the one who needs the advice. I find it”s always more difficult to remember the finer details (and the basics) when marketing my own ventures. Your post rich with practical advice I can actually use.

    Thanks again!
    ~ Judy “the foodie”

  14. Thanks for joining in Judy. Like you, we all need advice from time to time. Marketing ourselves is one heck of a challenge as I believe I am my toughest customer. I could just kick me sometimes 🙂

  15. No way, you can kick yourself sometime? That just goes to show we are our own worst critics!

  16. Thanks for these great post. I don’t need to buy books just to have an enjoy reading because there is this post which I loved to read. Thanks sharing it with us.

  17. Oh! This one is really good. I have fun and I also learn from your advice. I really need this.Thank you

  18. Thanks Anne, Juliet- I’m glad you found something interesting to take away with you.