Here’s a terrific opportunity to educate your customers in a big way and at the same time show your expertise. Write an eBook on your specialty. This doesn’t have to be the size of a novel, it just has to be rich enough to cover what’s important for them to know. It gives you the […]
March 17, 2016 by
Do You Know The Perception of Your Brand?
If reputation is the word that could replace brand in a conversation between yourself and your customer, why is it that most small businesses don’t get branding right? From my experience, it hinges on information fed to them by the graphic design industry – that branding is all about changing your visual image. A rebrand […]
February 25, 2016 by
How To Draw In The World To Your Brand
If you own a business then you should be engaged in what the marketing savy call in-bound marketing. That in layman’s terms is drawing customers in to you. The major part of my marketing is exactly this strategy. What I am doing here (writing this post) is exactly that. Generating valuable content that provides value […]
June 5, 2015 by
Why Branding and Sales Promotion are Not Interchangeable
In the world of promotion, branding has been called anything from a logo, to putting a logo on things, to a general image. If I may be so humble to speak for those those of us who specialize in branding, a brand could replace the word “reputation.” How a customer perceives you, your town , […]
April 24, 2015 by
You Can’t Build A Brand On Today Thinking
A few years ago I pitched my branding process to a mid-size Canadian City mayor. Suffice to say he loved the presentation and the opportunities it would open up. The one item that buried the project was his short-sightedness. Knowing upfront that there were deficiencies in the brand, he didn’t appreciate my comment that those […]
April 15, 2015 by
How Your Brand is Sucking the Life Out of Your Business
Your brand is this – your brand is that. Some would have you believe that your brand is this OR that. The fact is your brand is everything. I enjoy speaking with businesses on branding and helping them to understand the what their focus should be in branding. It is almost without exception that business […]
March 22, 2015 by
How to: UNSELL. BRAND!
If you’re out there selling something – stop it right now! Stop selling and start branding. Your brand has a story to tell. Educate your buyer so they have all the knowledge they need to make an intelligent decision. If you start selling, they’ll just roll their eyes and try to get away from you. […]
