Positioning Is King!

Gold Branding CrownOnline and off, one the most important services I am often engaged to perform is the development of a positioning strategy for small to medium size businesses.

A positioning strategy is not simply a cleaver slogan but a powerful and dynamic stand that your brand takes in your category. Right now as you read this, I believe that you are sitting on something that would absolutely position you as the leader in your marketplace. All too often, we as small business people think that advertising an inspirational tagline, will draw in customers. But that really isn’t enough to make them engage you.

You have to been seen and believed to be a leader. Customers like to do business with leaders. Your position has to resonate with them. When was the last time you bought something based entirely on the slogan? We purchase all the time on our perception of their brand position all the time. They belief that they have something that is better than everyone else. Apple is a good example of effective positioning. You can benefit from the same thing and have your brand raise the bar and claim the high ground.

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Author: Ed Roach (237 Articles)

For 25 years or so I have developed positioning strategies for small businesses that helps to differentiate them. I appreciate working with companies who see the value of going beyond mere slogans and have a desire to sell from compelling positions. Opportunities come to light in every discussion. I consult predominantly with small business and and implement the solutions developed. If you'd like some help in allowing your brand to lead contact me. I've just released my first printed book, "101 Branding Tips - Practical advice for your brand that you can use today." Get your copy from Amazon.com and the Amazon Kindle Bookstore. I can be contacted directly at: 519-324-9536 or ed@thebrandingexperts.ca Blog: TheBrandCorral.com