Mobile Marketing Tsunami: 4 Reasons Mobile Is Taking Over

As the world becomes increasingly reliant on smart phones and instant information, business owners will need to direct more of their attention to mobile marketing as a means of reaching their target market. With useful search results and actionable business intelligence, mobile marketing is going to annihilate other marketing methods that have been around for far longer.

Why will mobile marketing overtake other popular marketing strategies? Here are a few facts to help explain why marketing to mobile customers is so important to your business.

1. Mobile Marketing is more effective than any other marketing method ever. For starters, people have their smart phones with them all the time and say they are reachable all the time. 91% of people have their mobile phones with arms-reach 24 hours a day, 7 days a week. Is there any other marketing method that provides access to targets 91% of the time? No.

2. Mobile coupon redemption rates are significantly higher (10 times higher) than standard coupon redemption rates (Source: Borrell Associates). Additional studies show that 90% of mobile searchers take action, 70% take action within an hour (Source: Google).

3. Mobile users don’t want to miss out just because they are out and about. They don’t use their mobile phones to do research. They use their mobile phones to buy. Over half of mobile searches lead to purchase (Source: Google). Your mobile customers are the ones who want to snap up your great deals.

4. Mobile marketing is more targeted than any other advertising method. You combine the knowledge of online marketing (cookies, past sites visited and history) with location. Mobile marketing will become more specific, more targeted, more immediate and more powerful than it is even today.

Estimates show that by 2016 mobile marketing will account for 15.2 percent of global online ad spend to become a 22.4 billion dollar piece of the marketing pie. Experts believe that between 60% and 70% of Americans will have smartphones by 2016. The mobile audience will become increasingly savvy, increasingly focused and increasingly ready to buy immediately.

For many business owners, the mobile marketing tsunami is just beginning and the winds of profitable change are starting to sweep through. What do you have planned to stay on top of the growing wave of mobile marketing?

Jason Wells

Jason Wells is CEO of ContactPoint. Their product, LogMyCalls, is an intelligent l
ead tracking tool. Visit LogMyCalls on Google+ to get marketing tips.

Comments

  1. What do you suggest is the first step for small businesses to begin mobile marketing?

  2. It is a real fact here, and we dont need the internet to know this. We all know how new phones are taking over specially when we referred to a computer.It is very helpful.
     

  3. Mobile Marketing is indeed the best.  Now day’s  mobile is not less than a life saving drug for a professional , for each and every work we check out our smartphones , up to great extent we can do our work on phones , every time we don’t have to carry our lappy . Thus , nothing could beat  Mobile Marketing  Strategy.

  4. @filwe321 Thanks for the mention!

  5. ProNetworkBuild says:

    I was going to use this article as a back link to my “Mobile Marketing”  page, which gets a fair amount of traffic and wondered if you’d like to include a link from one of your articles to one of my pages  making sure it is of course “relevant”? Let me know. You can tweet me, pls include this URL when you Tweet me, as I have thousands of pages bookmarked, and I am all over the Internet. But this is relevant enough to work for me.

  6. Mobile marketing is very useful for businesses. Business owners should consider this kind of advertising to add benefits to their business.