Late last week BIA/Kelsey, who provides provides market research, announced the findings of an extensive study about mobile marketing and local businesses. (They included LogMyCalls in their research, by the way, which is awesome). The report proclaims that phone calls to local businesses are going to ‘explode’ over the next several years. Phone calls to small […]
June 15, 2012 by
4 Ways to Give Employees Feedback
The other day I saw an interview with Magic Johnson. Magic was talking about his coach, Pat Riley. He said that Riley was a great coach because he provided honest feedback. Riley yelled at Magic just like everyone else. He corrected his mistakes and provided honest analysis and feedback. Now, I’m not insinuating that Magic […]
June 7, 2012 by
Why Customers Stop Being Customers
Whether you want to admit it or not, your business makes mistakes. Maybe the quality of your work wasn’t up to par (just one time, of course:). Perhaps, your billing was incorrect and your customer was charged too much. Maybe, a job took too long, or there was something wrong with a product you sold […]
May 31, 2012 by
Mobile Marketing Tsunami: 4 Reasons Mobile Is Taking Over
As the world becomes increasingly reliant on smart phones and instant information, business owners will need to direct more of their attention to mobile marketing as a means of reaching their target market. With useful search results and actionable business intelligence, mobile marketing is going to annihilate other marketing methods that have been around for […]
May 17, 2012 by
5 Ways to Get More Customers from Your Website
Every small business wishes they could drive more traffic to their website and get more customers. The big question is how do you drive more profits from your website? There are several ways to convert more web visitors into paying customers. Here are 5 ideas to try. 1. Improve Your Web Design Has your website […]
May 3, 2012 by
23 Places to Market your Phone Number
Customers are more likely to buy if they call you than if they visit your website, so here’s the big question: where should you advertise your phone number? 1. Your Website – This is the most obvious place to put your phone number. Put it in a prominent place on your website. You would think […]
April 17, 2012 by
Top 5 Reasons Marketing Doesn’t Produce Sales
Your marketing is working. You are running an effective Google Adwords campaign. Your social media efforts are generating leads. Your Google Pagerank is increasing. And, you are attending tradeshows and utilizing local SEO. You are a medium-sized business and these advertising methods are generating 30 – 40 BtoB leads a day. Each of these prospects […]
