As entrepreneurs, we often rush to get a project out and to market. Even though some parts of the process may not be complete but because they are not critical to the brand nor for sales, we launch the product with the intention of coming back later to complete or improve it. The problem is, later almost always never comes around and before you know it, we’re off to a new project or some other priority comes up.
However, growing a business doesn’t always mean creating new things. It also means making what you have better. The thought of going back and looking at everything you have seems like a rather daunting task and it can be. To get you started, the following are some pointers to get you going.
Promoting Yourself More
This is more of a problem for websites than actual storefronts if you have one. Take a good look. Do you have banners or clips that lead people to areas of your e-store or deeper into your content? If not, add them. They can be traditional banner ads that promote your own inventory or special offers. Or, they can be blurbs. In short, keep people clicking around your site for as long as possible.
If you’re on social media, take some time to review your own stream as well. What have you posted in the last 7, 14 or 30 days? It’s OK to not be self promoting on every tweet or post because social media doesn’t work that way BUT, if all you are posting is other people’s blog posts, funny stuff, personal references and so on, that’s not going to work either.
Go through old posts on your blog and pick out those that have done especially well and re-post them to your social networks. Make sure you update your post to have a call to action to join your list or buy your products too.
Implement split testing
When sending out email campaigns or advertising online, it is very easy these days to test out two or more versions of your ads and emails. Doing this will quickly tell you which headline or ad copy gets more attention, more traffic or more sales. You’ll also stop wasting money on ineffective advertising too.
Update literature and autoresponders
Things change over time and you may have new hours, new products, discontinued ones or simply information that is not relevant anymore in your communication. Update them and while you’re doing that, ask yourself if the designs can be updated to look more current, to reflect your brand today. Do you need to do it?
Make your sales process smoother
If you have a service business, is the process for taking a lead to a customer and completing the project fluid? Do you have all the contracts ready and/or do they need updating? If you sell online, is your ordering and delivery process confusing? Do customers tend to get stuck in one area regularly? How can the process be smoother and easier for your customers so they have the best experience as possible?
Qualifying your leads
Building a list can be an expensive, resource intensive process. You want to make sure you don’t just end up with a list of names, but one that is ultimately responsive. One way to guarantee that is to build a more qualified list. There are many ways to qualify people before they get signed up. Through the proper advertising copy, even your offers. If you use WordPress to manage your website, consider a plugin like Survey Funnel. It leads prospects through a series of easy questions and subscribes them to different lists based on their input. This way, you can always craft your message so they are highly relevant to the reader.