Do You Sell Hamburgers or Hotdogs? More importantly, do your customers know what you are selling? So you had a dream and you went with it.You started a small business with an idea ,not much cash and there you are.Now what should you do if you want that idea to survive? Recently here at Small […]
July 16, 2015 by
How To Recognize And Create Authority Content To Build Your Brand
Part of branding online is to claim your presence and establish the fact you are an authority in your area. Unfortunately, far too often, online content – blog posts in particular – are created for the sake of having something to post so the results are generalized, and not great for building authority. How do […]
September 29, 2014 by
Online Advertising How To Crash Course
To grow, every business needs new leads and new customers. Without a steady incoming flow of new customers, you would hit a plateau and eventually decline. There are different ways of achieving that but the quickest is to advertise. Doing it online means you get results faster. So how do you do it? Read on […]
September 3, 2014 by
9 Things You Should Know When Dealing With Difficult People
Most of us would rather avoid confrontation. Unfortunately, we live in a world that is not free of it. We have to be dealing with difficult people and situations in our business from time to time. Here’s the good news. In some ways, handling demanding people is a little easier online because that person isn’t in your […]
June 19, 2014 by
Content Strategy Ideas That Work & Won’t Burn You Out
Chris Bennet of 97th Floor shares some wonderful content strategy ideas. The heart of the message – repurpose your content. Check out the presentation to see how he suggests doing it.
October 25, 2013 by
Newsjacking: Your Path To Media Coverage?
Here’s an interesting presentation I came across. I’d never heard of the term newsjacking before but it’s pretty interesting. The slide shows you two examples although one is in French so if you don’t read French, you’re left with one example. It’s still pretty clear how it works. In short, you do a soft pitch […]
