• You use many inconsistent color schemes in your promotional materials.
• You don’t always use your logo in your marketing materials.
• You use many icons to represent your company.
• Employees have differing opinions of what the company does to make money.
• Suppliers don’t know what is expected of them.
• Customers see your company as simply a commodity. (price only)
• You have no relationship with your top customers.
• Organizational communications are lacking.
• Staff moral is low.
• You have no brand values to speak of.
• You have no idea what customers, suppliers or employee think about your company.
• You have no idea what differentiates your company from the competition.
• You’ve never analyzed the competition’s brand
• You don’t know what your brand personality is.
• How you answer the hone doesn’t reflect what the logo says.
If you see yourself in any of these off-brand infractions, you should strongly consider addressing your brand. Any one of these problems WILL cost your company money, (not might cost you money BUT will cost you money). You see, your company has a brand whether you want one or not. If you don’t take control you allow your competition to define you in the marketplace.
