Big Brand Undergoes Re-Branding Campaign
Posted on September 08, 2006 by Robert Kingston
For those who haven’t yet heard, Cisco, one of the worlds most valuable brands, is currently looking to undergo re-branding by developing new ads and a logo as part of their long-term strategy to target the consumer market. Cnet news has more details here.
Anyway, I was reading it a few minutes ago and I don’t know about you, but I found this bit quite funny:
“Cisco, which is still often confused with Sysco, a company that sells frozen foods to restaurants, has been trying to pump up its name recognition for the past couple of years with TV commercials and print advertisements in consumer magazines, such as the New Yorker.”
Even as one of the world’s most valuable brands – they still get confused over this rediculous food company! Now wouldn’t that be powerful if you had a big player in the market? I’m not saying that you should copy everything they do, but perhaps you should think about what people like to associate with what you do. Did you ever wonder why all cans of cola are Red – Just like Coke? Think about it… you too, can piggy back off others’ marketing madness
Anyway, I encourage you all to take a look at that article and follow how Cisco approaches this campaign. New Advertisements should be coming out soon, so if you have a spare minute or two then take a look at them on Google video.
Best of Luck Branding,
Robert Kingston.
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About Robert: Robert Kingston works as an online marketing consultant at New Business Media, a boutique Australian web agency. He maintains several of his own sites and has worked with Yaro Starak on various projects. Robert has an understanding of blogging, search engine optimisation, search marketing and new web technologies. In particular, he is very interested in how the internet can be used for marketing. Feel free to contact Robert Kingston through his site. |
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Alan Pritt
- 9th Sep, 06 03:09am
My favourite example is Edouard Manet’s dismay over Claude Monet having such a similar name.
Robert Kingston (author comment)
- 11th Sep, 06 09:09pm
Haha, yeah… there are a lot of examples but that takes the cake. Who would have thought marketing principles applied all that time ago!
Robert.