Where does one start to build a brand? Do you just let nature dictate, or should you plant your own seeds and nurture it along? My answer has to be the latter. As I see brand as essentially your reputation, I often tell start-ups to determine what they’d like their brand to stand for and then to work to that end. I think that that’s a little easier than to trip along unengaged with who you are and what you stand for.
I also think that you should differentiate your brand from the get-go. If you use differentiation as a strategy, then you can analyze the competition and then do something different then they are doing. Use them as a “what not to do model.” The strategy here is to resonate with your customers by positively standing out. It’s not to be different for the sake of being different, but different by being better – a leader. Your brand image should reflect something other than them. Most industries use a follow the leader mentality. Look at the leading brand in a category, more often those competing against the leader use the same colour palettes, the same images and the same conversation.
You want to own the conversation and attract by your difference. Values you adopt and consistently abide by will see you go from start-up to flourishing. Your brand values define you and your brand. Who ever you decide to become, be sure to be authentic and passionate. Branding can be your friend and positively affect every touch point of your brand.
I have international speaking experience and am the author of "101 Branding Tips," Practical advice for your brand that you can use today. I'm also a "expert panellist" with Bob Proctor (from The Secret)'s Matrixx Events in Toronto.
I have been interviewed in all media and I also blog extensively and uses the digital realm on the web to connect and promote my services world-wide.
I have international speaking experience including a recent event in Prague, in the Czech Republic and is the author of "101 Branding Tips," Practical advice for your brand that you can use today, the book is available on Amazon.com and the Amazon Kindle store.
My clients are from Canada, The United States, Ukraine, India, United Arab Emirates and Tanzania.
I recently facilitated a workshop in San Diego aimed at teaching Graphic Design companies how to build brands for their customers.
Latest posts by Ed Roach (see all)
- How To Engage In Content Marketing Like the Big Boys Do - March 25, 2016
- Do You Know The Perception of Your Brand? - March 17, 2016
- How To Draw In The World To Your Brand - February 25, 2016