My Self-Investment = Self-Confidence Rant!

whatisyourbrandI’m always trying to find ways to improve on what I do. I do a lot of reading, I reach out to people. I’m continually looking for great opportunities to get my message out there. I recently launched my new website that I had ported over to WordPress. Now my blog is within my site rather than at a separate location. I’ve also just launched my new ASK ED! question service. In the bag and ready for promotion is a 3 product mastermind like consulting packages that I will start promoting very soon. Also In the works is a new branding product for those in the graphic design industry and I’m also half way through my second book – “101 Branding Tips, Volume 2.”

All of this takes an investment in time, effort and money. It is frankly a dedication to self-investment. It’s important to keep the wheels in motion and continually and consistently delivering on the promise of being of value to my audience. What I see out there though (and on a regular basis) is a lack of self-investment. I can’t understand the attitude that to do nothing is acceptable. All businesses have peaks and valleys. I’ve heard every excuse why business is bad. Every time I’m involved in this discussion I ask “what are they doing to change this.” I get the same response – absolutely nothing. I do get lots of reasons for the lack of commerce, customer apathy, the bad economy, competition, advertising doesn’t work, promotion’s not for me, I’ve got no money, blah, blah, blah.

From my seat this lack of self-investment is a testament to their lack of self-confidence. These people WILL spend money on everything but the very things that will make them money. To do nothing delivers nothing. To wait is to add another excuse down the road – “shi*! I should’a done that 6 months ago!!!” If your self-confidence is waning, recognize it and do what have to to boost your moral. Join or start mastermind group. Network more. Speak to groups of people. A lack of self-confidence is written all over your face so there’s no hiding it. You either deal with it or suffer from it. This equates to your brand both personal and corporate. To do nothing defies logic.

Thanks for putting up with my mid-summer rant.

Ed Roach

For more than 30 years, I have worked with hundreds of successful small businesses by helping them develop unique brand positioning strategies that differentiates them from their competition. I appreciate working with companies who see the value of going beyond mere slogans and have a desire to sell from compelling positions. I consult predominantly with businesses facilitating my proprietary branding process. This branding process effectively focuses a company's brand delivering a positioning strategy that can be taken to their marketplace.

I have international speaking experience and am the author of "101 Branding Tips," Practical advice for your brand that you can use today. I'm also a "expert panellist" with Bob Proctor (from The Secret)'s Matrixx Events in Toronto.

I have been interviewed in all media and I also blog extensively and uses the digital realm on the web to connect and promote my services world-wide.

I have international speaking experience including a recent event in Prague, in the Czech Republic and is the author of "101 Branding Tips," Practical advice for your brand that you can use today, the book is available on Amazon.com and the Amazon Kindle store.

My clients are from Canada, The United States, Ukraine, India, United Arab Emirates and Tanzania.

I recently facilitated a workshop in San Diego aimed at teaching Graphic Design companies how to build brands for their customers.

Comments

  1. I whole heartedly agree on this one Ed. Talking about no money, that’s the lousiest excuse. We live in an age where there are more ways to get the word out for free than ever. Although it isn’t exactly free. You have to work for it. Guess that is the underlying objection for all this. Work.
    Oh and great job on all the new projects!

    • LChandler Thanks LC. They want success with little effort. Like i said though, the underlying cause is essentially no self-confidence. It shows in the excuses to not perform and in the lack of motivation moving forward.