Newsjacking: Your Path To Media Coverage?

Here’s an interesting presentation I came across. I’d never heard of the term newsjacking before but it’s pretty interesting. The slide shows you two examples although one is in French so if you don’t read French, you’re left with one example. It’s still pretty clear how it works.

In short, you do a soft pitch relating your solution to an event that is happening or developing. Then write your press release.

Ken Chandler

I started my first offline business around 1992 I owned and operated a radio sales and repair shop for about 4 yrs. I have beenonline since around 1996. I dabbled mostly and it wasn`t till 2006 when I went to my first Big Seminarthat I really saw what the internet was doing right at my fingertips.
Since then I have started and currently run several service sites online.My personal brand online is notcompleted yet but I work on it daily in the hopes of establishing myself.

I decided to narrow down those that I truly follow and recommend. Armand Morin , Michel and Sylvie Fortin and Jim Howard author of Branded for Success are my main sources of knowledge these days by choice.
For inspirationTony Robbins fills the bill nicely.
I have to say that Ed Dale is still a favorite and I love what he has done with the Challenge and the amount of people I know who have benefited .Jimmy D Brown,Jim Edwards are always trusted sources of quality information.

I intentionally cut back on those that I follow to reduce the noise and allow me to focus on what is important.This is not to say there are not plenty of good people to learn from. I just think you need to choose a few and immerse yourself in what they can offer.

Napoleon Hill- is a must read for anyone in business

I think I have a diverse enough background to bring some good things to smallbusinessbranding.com . I look forward to the chance to prove it.

Comments

  1. I’ve heard of the practice Ken, never knew the term. It’s clever really.  The examples I see all the time are using celebrities quotes in content and thus leverage the public’s interest in that. ie: purposely mention Kim Kardasian’s baby’s birth in your content and benefit from search’s for that hot topic. If your content’s target audience is not the same, other than hit envy, I don’t see where you’d benefit. 

    We’ve probably all done it in some form. I’ve interviewed notable authors who’s audience is the same as mine hoping that the shine rubs off on me.

  2. Ed Roach I tend to consider ROI on such tactics.Like you I see a very tiny possibility of this being beneficial.Far better to roll up your sleeves and do something useful and ethical.

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