Newsjacking: Your Path To Media Coverage?

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Here’s an interesting presentation I came across. I’d never heard of the term newsjacking before but it’s pretty interesting. The slide shows you two examples although one is in French so if you don’t read French, you’re left with one example. It’s still pretty clear how it works.

In short, you do a soft pitch relating your solution to an event that is happening or developing. Then write your press release.

Ken Chandler

Comments

  1. I’ve heard of the practice Ken, never knew the term. It’s clever really.  The examples I see all the time are using celebrities quotes in content and thus leverage the public’s interest in that. ie: purposely mention Kim Kardasian’s baby’s birth in your content and benefit from search’s for that hot topic. If your content’s target audience is not the same, other than hit envy, I don’t see where you’d benefit. 

    We’ve probably all done it in some form. I’ve interviewed notable authors who’s audience is the same as mine hoping that the shine rubs off on me.

  2. Ed Roach I tend to consider ROI on such tactics.Like you I see a very tiny possibility of this being beneficial.Far better to roll up your sleeves and do something useful and ethical.

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