Newsjacking: Your Path To Media Coverage?


Here’s an interesting presentation I came across. I’d never heard of the term newsjacking before but it’s pretty interesting. The slide shows you two examples although one is in French so if you don’t read French, you’re left with one example. It’s still pretty clear how it works.

In short, you do a soft pitch relating your solution to an event that is happening or developing. Then write your press release.

Ken Chandler

The Branding Guy at
I have been in business since 1992.I have been online since around 1996. I dabbled mostly, and it wasn`t till 2006 when I went to my first conference The Big Seminar that I saw what the internet was doing right at my fingertips.
Since then, I have started and currently run several service sites online. I provide services on fiverr, and I have published a book. I help local businesses make decisions about what is next for brand recognition and taking a local business online.

I, from the beginning, tried to follow everyone on the Internet. I can say now that it was a horrible idea. I suggest doing some research and find out who your industry leaders are and see who has a training program that you can benefit most. There are plenty of good people to teach you. It is my opinion and experience that you find one or two and learn everything they have to offer you. You will not waste as much time or money in the process.

Napoleon Hill- "Think and Grow Rich" is a must-read for anyone in business
Ken Chandler


  1. I’ve heard of the practice Ken, never knew the term. It’s clever really.  The examples I see all the time are using celebrities quotes in content and thus leverage the public’s interest in that. ie: purposely mention Kim Kardasian’s baby’s birth in your content and benefit from search’s for that hot topic. If your content’s target audience is not the same, other than hit envy, I don’t see where you’d benefit. 

    We’ve probably all done it in some form. I’ve interviewed notable authors who’s audience is the same as mine hoping that the shine rubs off on me.

  2. Ed Roach I tend to consider ROI on such tactics.Like you I see a very tiny possibility of this being beneficial.Far better to roll up your sleeves and do something useful and ethical.

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