#11 The Evolution Of A Brand – A Case Study [Podcast]

What happens when you build a brand with one direction but find yourself headed in a different direction as you grow? This is exactly what happened to NAMS. In this episode, I bring David Perdew – founder of NAMS to share how that happened and what he did.

David has a lot of real world, plus corporate experience and wisdom to share. Be sure to listen in.

SBBPodcast

Key Takeaways

  • When you start your business, you don’t know what your problems are
  • Deal with your limitations of a rebranding as a small business
  • Don’t get too married to your brand
  • Your market is going to steer the direction of your brand
  • Consider acronyms

Resources & Mentions

NAMS Workshop

MyNAMS Online Membership

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Lynette Chandler

Lynette Chandler

Co-owner at TechBasedMarketing
A marketing loving geek who thrives on finding ways to use tech to grow businesses and boost productivity. Make tech work for you too. Get her 10-Step Guide to Systemize and Automate Your Business so you can grow without wearing yourself out.
Lynette Chandler

Comments

  1. NICE tips.. i will keep them in my mind.. thanks for sharing