14 Tips On How To Create A Good Brand Name

If the name of your business blows, then you’ve got zero chance of success. I know that it sounds superficial, but unfortunately it’s true. 99% of the time it’s the name of your business that makes the first impression on a consumer – So your business’s name best be dressed for success.

So how do you better your chances of developing a business name that will have consumers hungrily licking their lips for your products? If you keep the following fourteen pointers in mind as you try to have a billion dollar branding brain-fart, then it’s doubtful that you’ll end up choosing a bad name.

Let the pointers begin!

1. If you don’t consider yourself a good marketer, then you need find
someone who is IMMEDIATELY. When you’re brainstorming to figure out your business’s name, you need a marketing professional to give you insight on how a particular idea for a name could be positioned to the public. “Google” is a catchy name, but in the company’s infancy no one was able to guess what type of business they were by just looking at their name. Despite this seemingly bad situation, a marketer was able to step in and advise the company how this catchy name could be given life via some fancy marketing.

2. Your business name should reflect the key elements of your company. Look towards your business plan to help you figure out the aspects of your company that need to be promoted within the brand name.

3. Take a glance at the names of the other businesses within your industry. What is it about certain names do you like? Or dislike? What about the name makes it effective or ineffective? Figure out what you like, and don’t like, about other business’s names, and you’ll be a 101 steps ahead of the game.

4. Unless you have a million dollar marketing budget, your name needs to plainly tell consumers what it is your business does. In other words, it needs to be meaningful. Use real words, or combinations of real words, instead of terms that don’t even appear in the dictionary.

5. Sometimes a name can be TOO meaningful. Stay away from using geographic terms in your name. If you’re “Dallas Donuts,” and you decide that you want to expand into other markets, what are you gonna do with your established brand name? Also stay away from using generic terms that could potentially become dated in the future. Example: “Victor’s VCR Repair” probably wouldn’t be very successful in today’s world of DVDs.

6. In order to avoid being too meaningful with your name, try developing a term that’s a bit abstract, yet still descriptive. The name of my business venture, “bizMAVERICKS”, is a perfect example. It tells people that my product deals with the genre of business, and is geared towards people who are ambitious within the field. It’s not too broad, or too limited, in it’s persona… It’s PERFECT ; ) Haha.

7. Choose a name that’s easy to pronounce. How do you expect word of mouth marketing to kick in, if the public can’t even wrap their tongue around its pronunciation.

8. Stay away from naming your business after inside jokes or puns that only you understand and appreciate. I could start a business by the name of “FAWF” but only I would be able to truly grasp the meaning of the brand – And as a business owner, I want more than just myself, and close friends, as customers.

9. Only use “Inc.” at the end of your business’s name if you’re actually incorporated. I know that’s obvious to most people, but you’d be surprised how many “Business Inc.’s” are out there that don’t even understand the concept of incorporating.

10. Try to make up a new word for your brand name. Sometimes coined names can be more meaningful than existing words. If you’re starting a new business you’re more than likely introducing a new product, or a new twist on an existing product – So why not makeup a new name while your busy acting as an innovator? You’ll find that the new name will increase the freshness of your new business idea.

11. The best friends you can have during the process of naming a new business are Mr. Dictionary, and Mrs. Thesaurus. Yes, yes… I know you have a strong vocabulary, BUT IT AIN’T THAT STRONG!

12. Bounce your ideas off friends and colleagues to see how they react to the sound of your new brand name. When you pitch the idea to them, make sure you say the name in a confident manner – If you appear unsure of the names value, they will catch on to your uneasiness and reject the idea immediately.

13. Would it be beneficial to begin the name of your business with a letter that appears towards the beginning of the alphabet? As a kid I was always picked last because my last name is “Williamson”. Will your business be called on last when customers search for your services in a phone book or online directory?

14. Finally, once you’ve narrowed down your list of business name ideas to around 5 good ones, it’s time to do a trademark search. If your search reveals another company by the same name, then mark off your list of possibilities. The last thing you need during the launch of a new company is a lawsuit over a trademark.

Hey bizMAVERICKS! It’s question time… What’s your business’s name, and how did you go about creating it? How much of an impact has the name had on the success of your company? Post your answers in the comments section below…

After you leave a comment, check out these additional pointers from Igor over at bizmord.com/Blog!

Wishing you continued success…

Brad Williamson

Add yourself as a Friend on the bizMAVERICKS MySpace profile!

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Author: Brad Williamson (27 Articles)

Who is Brad Williamson? Well... I'm a lover, entrepreneur, and fried chicken aficionado. ...Nuff said.