How Specificity Helps You Engage Your Audience

100115-How Specificity Helps You Engage Your Audience

With average attention spans dwindling as we are constantly being distracted by messages, texts and social media, it’s become really important for business owners to grab and keep the attention of their audience as quickly as possible. Being very specific in communications will keep your readers’ attention longer and will likely result in higher conversion rates. This article will show you 10 ways to become more specific as you engage with your audience.


  1. I think specificity and segmentation are very important in marketing to an audience because it will appeal more to them.
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