How to Develop A More Compelling Brand

How can you get a handle on your corporate brand? What is it your brand stands for? How can you determine what the perfect positioning strategy would be and how can you validate your findings to be sure that your brand experience is genuine? I think I may have just what you may be looking for to answer these and other nagging brand questions.

I’ve just launched a digital solution that addresses many brand issues and shows you how you can re-build your corporate brand using a differentiating strategy. That solution is “DIY Brand Builderâ„¢”. DIY Brand Builderâ„¢ is a do-it-yourself process that walks you through 5-steps that address all aspects of a corporate brand. It takes into account all stake holders of your brand and challenges you to look at your company from a perspective that differentiates you from the competition. It challenges you to look past typical cliche solutions and develop tangible ones that increases sales by offering your target audience a more compelling proposition.

DIY Brand Builderâ„¢ was developed to be straight forward and simple to follow. I kept it concise and to the point. You won’t find it rambling on repeating information just to make it appear to be BIG. The main tool is a digital executable file available in PC and Mac formats. All resource materials are web-based. This way once you begin to use the process, and download the resource materials for that particular step you are addressing, you can work off-line at your convenience. This brand solution is styled after the in-depth process that I have facilitated for companies over the last several years.

“DIY Brand Builderâ„¢”. is targeted at small to medium sized businesses who want to find a cost effective solution to addressing their corporate brands. Many companies, as they progress, stray from good brand practices and in the process find themselves in a sea of sameness. There is nothing to distinguish them from their competition. As is said in branding circles – if you don’t brand yourselves, your competition will do it for you. “DIY Brand Builderâ„¢”. provides you with the tools to define yourself and to validate those findings.

DIY Brand Builderâ„¢ accomplishes this in 5 distinct steps:

STEP 1) Determine the team players who will help you develop your winning brand strategy. Like any challenge, the dynamics of the team will make or break the effectiveness of the results. The differing perspectives brought to bear on the task at hand will define just how compelling the resulting positioning strategy will be.

STEP 2) Discover what your corporate brand stands for. – why it exists and why should any of your customers care. It is within this step that you will mine your opportunities to see what truly differentiates your brand from the competition. DIY Brand Builderâ„¢ challenges you to go beyond the typical – “It’s our people that make the difference” solution. Step 2 is where you appreciate the heart and soul of your brand and why this is what will be the basis for those important customer relationships that remove you from commodity hell and opens the door to increased sales from a compelling positioning strategy.

STEP 3) Validating your branding teams discoveries and assumptions is important to to make sure your brand building is on the right track. Utilizing market research with your stake holders, your brand will get a sober analysis that will give you the confidence to surge forward. All the surveys are provided in the resource area so all you have to do is execute them and gather and appreciate the results. In this step you will discover brand positives and negatives – both of which will inject a dose of reality into the process.

STEP 4) Now DIY Brand Builderâ„¢ takes a good hard look at the competition. Those people we love to hate. Once you determine what their brands stand for and how they position themselves can you strengthen your strategies. As the great generals once said, “Know thine enemy.” DIY Brand Builderâ„¢ assists you in strengthening your brand visuals and establishing standards to adhere to.

STEP 5) Rolling out your brand strategy is probably as challenging as developing it. This step helps you to reduce the pain associated with buy-in, post-process..

If you are up to the challenge of strengthening your brand, but don’t have the budgets associated with hiring brand consultants to walk you through the process, then I think “DIY Brand Builderâ„¢” might be a great fit for you. DIY Brand Builderâ„¢ requires a commitment of time and imagination. If you really want to reduce being seen as simply a price on a bid sheet, then DIY Brand Builderâ„¢ is a solution you should consider. If you truly want a compelling strategy to attract new business and strengthen brand relationships and have a desire to accomplish the task at your own leisure then DIY Brand Builderâ„¢ is structured for you. I’m offering a FREE sample to taste and a 30 day Satisfaction Guarantee. The purchase price is about what you have to pay a consultant for a few hours of their time. I think you’ll recognize the depth of “DIY Brand Builderâ„¢” the first time you browse through it’s promotional site.

This is my first solutions based product developed specifically for web distribution. If you find it to be an intriguing solution that YOUR web community could benefit from, you might consider becoming an affiliate and put a few dollars in your pocket at the same time. What could be better than helping friends and colleagues solve their brand dilemmas and being rewarded financially for doing so. I’m offering a generous 40% referral resulting in a sale!

The tools to assist you in building your brand are at hand – help yourself.