“Punching IN”- A Reality In Print

One reviewer’s opinion of “Punching In” a book by Alex Frankel.

If you’ve ever wondered what it would be like to work at UPS, The Gap, Starbucks or Whole Foods? Well Alex Frankel takes us on an inside journey in his new book: “Punching In”.

In 200 pages, Frankel gives you some very good honest insight into the cultures that makes these companies stand-out brands. In many ways the experiences remind me of the rash of reality shows we see on television. Corporate voyeurism at the front-line level. I found it an amusing read, quite unlike many books I’ve read discussing the reason for the successes of these businesses. ‘Punching In’ was from a different perspective. It reveals the real people behind the building of customer relationships and the depth of their sincerity in spreading that culture of brand.

You might also read this book to discover the nitty-griity details that make up a brand experience we all have experienced with some of these businesses. It was a pleasure to review this book, and I would recommend it because of its honesty. Alex Franken could have easily taken a lower road in the writing of this book but instead just told it as he saw it – no dirt – just good clean fun.

Ed Roach

For more than 30 years, I have worked with hundreds of successful small businesses by helping them develop unique brand positioning strategies that differentiates them from their competition. I appreciate working with companies who see the value of going beyond mere slogans and have a desire to sell from compelling positions. I consult predominantly with businesses facilitating my proprietary branding process. This branding process effectively focuses a company's brand delivering a positioning strategy that can be taken to their marketplace.

I have international speaking experience and am the author of "101 Branding Tips," Practical advice for your brand that you can use today. I'm also a "expert panellist" with Bob Proctor (from The Secret)'s Matrixx Events in Toronto.

I have been interviewed in all media and I also blog extensively and uses the digital realm on the web to connect and promote my services world-wide.

I have international speaking experience including a recent event in Prague, in the Czech Republic and is the author of "101 Branding Tips," Practical advice for your brand that you can use today, the book is available on Amazon.com and the Amazon Kindle store.

My clients are from Canada, The United States, Ukraine, India, United Arab Emirates and Tanzania.

I recently facilitated a workshop in San Diego aimed at teaching Graphic Design companies how to build brands for their customers.