One reviewer’s opinion of “Punching In” a book by Alex Frankel.
If you’ve ever wondered what it would be like to work at UPS, The Gap, Starbucks or Whole Foods? Well Alex Frankel takes us on an inside journey in his new book: “Punching In”.
In 200 pages, Frankel gives you some very good honest insight into the cultures that makes these companies stand-out brands. In many ways the experiences remind me of the rash of reality shows we see on television. Corporate voyeurism at the front-line level. I found it an amusing read, quite unlike many books I’ve read discussing the reason for the successes of these businesses. ‘Punching In’ was from a different perspective. It reveals the real people behind the building of customer relationships and the depth of their sincerity in spreading that culture of brand.
You might also read this book to discover the nitty-griity details that make up a brand experience we all have experienced with some of these businesses. It was a pleasure to review this book, and I would recommend it because of its honesty. Alex Franken could have easily taken a lower road in the writing of this book but instead just told it as he saw it – no dirt – just good clean fun.
