Who Needs You?
Posted on December 11, 2007 by Steve Woodruff
When you’re a solo entrepreneur or a small-business marketer, you can’t afford to blanket the airwaves with advertising, casting a huge net with the hopes of landing some fish.
Your outreach to potential customers has to be count. It has to be focused, well-targeted, and efficient.
Therefore, when determining your target audience, you should ask yourself a sequence of simple questions:
1. Who needs my product/service?
2. Who knows they need my product/service?
3. Who knows their need and can afford to purchase it?
4. Who, in that last group, can I actually reach?
That is your target audience. Everyone else may eventually become a prospect, but for now, only the last group is your source of business. Market to them, and you can succeed. Market to everyone, and you’ll likely fall by the wayside.
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- 20 Questions To THE Perfect Customer!
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- Are you selling FOR them or TO them?
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About Steve: Steve Woodruff launched his consulting practice (Impactiviti LLC) in 2006, working with clients to create branding that sticks. StickyFigure, a division of Impactiviti, specializes in helping small and mid-sized businesses that are seeking to make greater impact in their marketplace, but do not have the internal resources to brand themselves effectively. We also partner with larger organizations that need to borrow a fresh creative perspective. Steve also actively consults in the training/communications field, with a particular focus on healthcare and pharmaceuticals; and he serves as VP Communications on the Board of a local ASTD (American Society of Training and Development) chapter in NJ. LinkedIn profile: http://www.linkedin.com/in/swoodruff |
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Discussion: 6 Comments
6 Responses to “Who Needs You?”
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BrandingWire update « StickyFigure - 20th Dec, 07 02:12am
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Richard Butler
- 12th Dec, 07 02:12pm
Thanks Steve…
Your post reminded me of some basic things that i may not have given too much attention.
But its great to know that I have to get back to basics and ask myself, “Who really need me?”.
Richard Butler
http://www.richardbutlerthesuccesscoach.com
AndreyM
- 13th Dec, 07 04:12pm
Very simply! I agree with you. But potential is very big
M. Ingram
- 18th Dec, 07 07:12am
Mark Allen Roberts new book, “Dnarb’s Journey,” is a must have for large and small business owners. I thought it might be of interest to you and/or individuals that read your blog.
He wrote the book to help non-marketing strategists understand the root of marketing and the importance of positioning and branding. You can download the e-book at http://www.outbsolutions.com
Angela
- 28th Dec, 07 03:12am
It is indeed a fact that you can’t just market to everyone and get great results. You have to know who your target market is and focus your time and energy in reaching that group, then you can hope for success.
CatherineL
- 3rd Jan, 08 08:01am
Great advice Steve – when I first started out, I tried to market to everyone and anybody. But, not everyone is in the market for your product or service and even if they are, they’re not always going to be your ideal customer.