How To Write a Vision Statement


When writing a business plan one of the first things you’ll be asked to do is to write a vision statement. This isn’t a trivial moment.  In fact, your vision statement can guide your success for years to come.  Here’s how to write a vision statement that will help you accomplish your business dreams and goals.

Your vision statement is defined as what you want for your business. It is different from a mission statement because your vision is all about you. Your vision statement defines what you want your business to become.

It may answer the following questions:

* Who is your ideal customer?
* What is your business product or service?
* Do you have a geographic reach?

Your vision statement will also be stated in the present tense – as if it is happening now even though you may be looking a few years into the future.

Your vision statement will be emotional. Remember this is about you and your definition of success. If you’re not emotional and passionate about it, no one else will be either.

Your vision will be powerfully descriptive.
Add as much detail as you can muster. Know that this isn’t a test. There isn’t a right or wrong answer. Your vision statement is personal. You can write out a very rough draft and then hone it to make it fit your vision perfectly.

Your vision is the foundation for your business. It is the tool you will use to measure your success by and the tool with which you’ll base your business decisions on, so this is an important step. Your vision is allowed to change – this isn’t set in stone.

Ready to Write Your Vision Statement?

Step #1 Write a list of facts about your business.  List your goals, strengths, benefits and so on.

Step #2 Now write a statement about what you want your business to be.

Step #3 Combine your statement and the items in your list that stand out, create your vision statement.  Remember, this is only an exercise, you may write and rewrite your vision statement twenty times before you hit on one that resonates with you.  In fact, it’s a great idea to let your vision statement sit in your thoughts for a couple days before deciding.

Remember, your vision statement is an essential part of your business plan. Imagine creating a business without it. Many do and they’re short lived. Imagine trying to make a decision about hiring, about your business model, about marketing without knowing what it is exactly that you want your business to be and where you want it to go. You can’t.

Your vision is the foundation for your success. It is the starting place on your roadmap to riches. Combined with your mission statement, you’ll have what you need to build a successful and sustainable online business.


  1. My business mentor told me that in addition to goal setting, I should include a vision statement. Since he knows more me, I did. It has really made a difference in my attitude and work ethic. I don’t reveiw my goals everyday but I do read my business’ vision statement and it helps to keep me focused.

  2. Social Tool says

    Great list of tips! A solid vision statement is essential in establishing a successful small business, or any endeavor!