Practical Guide to Creating an Information Product

Practical Guide to Creating an Information Product

Please Welcome Angela Wills as a New Contributing Author to Small Business Branding!

Too many people slow themselves down in business by making projects larger than they need to be. Creating an information product is a prime example.

How long have you wanted to create an info product? Have you been waiting for the ‘right time’? Have you been putting off writing it until you have more experience? Do you feel it won’t be good enough unless it’s 100 pages or a huge package?

Well if you said yes to any of the above, you’re putting up barriers to your own success!

The bottom line is you have experience that people are willing to pay for.

Now let’s go over a practical guide to creating your first information product, step by step:

Step 1 – Define Your Target Market

This is an important step. Know exactly who you’re talking to and what their needs are. This will require market research if you’re not already fully immersed in the market. It may be that you are already working in a specific market and they’ve clearly expressed a need to you – that works too. Many people ARE their target market. Being part of your target market gives you an even better understanding of the needs and issues faced by that market, giving you a competitive edge when creating your products.

Step 2 – Create Your Product

Don’t get stuck in the perpetual mode of creating perfection. Nothing is perfect. Get your product created and move with it. You can always tweak after you release it and improve based on customer feedback.

Step 3 – Create Your Salespage

You’ll need to tell people about your product and why they should buy it. This can be an intimidating step for many people as they feel they are not good at writing to sell. The thing to remember here is your target market. Convince them that your product will help by providing clear descriptions along with examples and customer feedback where appropriate. A salespage doesn’t have to be a huge piece of writing, it only needs to be as long as it takes to give your potential customers all the information they need to make a buying decision.

Step 4 – Set up Payment & Delivery

You need to get people’s money for your product. Setting up payment is another challenge for some. Start off simple with Paypal or a simple shopping cart system. It’s a learn as you go process. Again, don’t expect to get it perfect the first time and just get something set up. Take payments, watch the process, tweak and make it better.

Step 5 – Promoting Your Product

Now you’ve got everything set up and you’re ready for tons of sales. Don’t forget about the promotions! Here are some of the most popular ways to get information product sales:

  • Partnerships with your niche influencers.
  • Pay per click marketing.
  • Email marketing.
  • Blogging.
  • Social Media.

Now you might be thinking you don’t know how to set up paypal, or a shopping cart, or make a pdf. I’m going to tell you something here you don’t often hear from people teaching you stuff –> Google it.

If there’s something you don’t know how to do I promise you that you CAN figure it out. I learned about 90% of what I know about online marketing through trial and error because it’s just the easiest way to learn. Don’t let the excuse “I don’t know how to do it.” stop you – ok?

Many of the marketing methods require that you already have a following. Without a market to bring your message to you shouldn’t expect your product to be an overnight success.

No matter where you’re starting from creating your information product is a real step towards creating passive income. Before you know it you’ll be getting emails saying ‘you’ve made a sale!’


  1. Welcome to the pages of SBB Angela. I think you’re going to like it here and I am looking forward to your wisdom.

  2. These 5 are very sound steps. But I’m wondering whether when and an information product is not fully defined yet, does it not make sense preferably to ask the target audience for their involvement in creating the product? This mitigates the risk of rejection, even if it lengthens the product development cycle.