How To Avoid A Weak Brand in a Post-Patent World!
Patents. They’re great things aren’t they? It gives you absolute control over that product. It protects you from unscrupulous competitors. Life is good. Have you given any thought to the day when that patent runs out? Maybe it seems so far away, that it simply isn’t on the radar. Twenty years off seems like a life time. Maybe just worry about it when the time comes. For many that’s the conventional wisdom. I’ve known companies who did exactly that. During the patent years things were good. Business was growing and the future looked promising. And then it happened. Where did…