‘Podcasting Renaissance’ – the fever that has caught the business owners badly. All are after having their own podcasts…rather their own Internet Radio Show. Well, the reason might be the huge benefits that Podcasting have:   Big or small, all business can use Podcast as a branding platform. Since podcast is simple and inexpensive   Business has the chance to acquire a captivated audience with podcasts. Audiences can listen to the podcasts while keeping themselves busy in some other works.   Podcasts literally echoes your business mantra inside audiences head   Subscription to the podcast will automatically deliver it to…

One: Determine your brand values and be sure that they accurately reflect your brand. One way to be sure is this scenario: if you took away any one of the values would your brand cease to exist as that brand? If not, then the value wasn’t a true value. Two: Determine or develop a positioning strategy that makes your brand a leader in your category. This is not some fluffy slogan that merely inspires but is something that potential customers can resonate with and in many cases pay more for. Three: Own your color palette. Look to your competition and…

I have been using Twitter for a while now but never knew about this. Awesome tip from Gary Vaynerchuk. [slideshare id=28507504&doc=slidesharegvtwitterv4-131121175510-phpapp01]

You read that right. It’s meant to be fearful and not fearless. That’s crazy! Why bother? We should be talking to fearless, swashbuckling, go-go-go entrepreneurs. I agree and we have been talking to a lot of strong men and women on our podcast in the past. However, I believe there is a lot we can learn from our weaknesses especially when we overcome them or when we figure out ways to press forward despite it. In this episode, I readily confess 6 of my biggest fears and what I’ve learned from them. Key Takeaways Practice makes perfect, but lots of…

For many small business owners, a brick-and-mortar location for their office is highly sought after. However, once they’re moved into the space, revamps and remodels are often pushed back because of budgetary constraints. Whether you’re in the process of locking down a spot, or simply considering the transition, sprucing up your workplace and making it yours is very important. Although it can be an expensive ordeal, there are many ways to cut costs, and here’s how: Buy Used Stocking an office with tables, chairs, desks and other furnishings can run up a bill really quick. Fortunately, for small businesses still…

Social Media – does it even work for the amount of time you put in? For our guest this week Lynn Terry, it has – and paid off very well. So much, her followers asked her to teach it and teach it she did through her new course Social Marketing Results. Typically, I shy away from social media courses because the way some people have taught me – it feels all forced and fake. Not with Lynn which is why I asked her to come talk to us about her business and her social marketing results. This is a little…

How’s business these days? Do you feel like the preverbal needle in the haystack. The right customers just aren’t finding you. You appear to be doing things correctly – nice image, good logo and snappy slogan. All good things for sure, but what is the messaging you’re using? How are you speaking to your audience? My guess that you, like many small to medium size enterprises are all speaking the same conversation. Everyone has no strategy in place to strike a powerful cord with the buy. The main issue is that for all you worthy efforts your brands simply not…

Starting-up and maintaining a business isn’t easy, especially when the competition is breathing down your neck. That is why you need people you can depend on to have your back, to make the journey to success and to keep riding that wave. Your employees are your income protection. It doesn’t matter if you’re in production or sales, it’s important to have loyal employees that stand with you. Finding them may just turn out to be the easy part. Keeping them, on the other hand, is a totally different story and explains the importance of building employee loyalty.     Photo-Credit Your…

Like it or not, the time for ignoring video in your marketing has come and gone. It is easy to discount video by saying most people you know don’t like watching videos but do they really? Next time when you are researching a product, pay attention to your behavior. In addition to reading about the product and clicking pictures, there’s a good chance you will watch a short video to witness for yourself how the product looks and works. Besides instructions, video can be a great branding tool too. These are exactly the things we talk to Lou Bortone about…

[slideshare id=27090841&doc=newsjacking-131011035445-phpapp02] Here’s an interesting presentation I came across. I’d never heard of the term newsjacking before but it’s pretty interesting. The slide shows you two examples although one is in French so if you don’t read French, you’re left with one example. It’s still pretty clear how it works. In short, you do a soft pitch relating your solution to an event that is happening or developing. Then write your press release.