I have been using Twitter for a while now but never knew about this. Awesome tip from Gary Vaynerchuk. [slideshare id=28507504&doc=slidesharegvtwitterv4-131121175510-phpapp01]

You read that right. It’s meant to be fearful and not fearless. That’s crazy! Why bother? We should be talking to fearless, swashbuckling, go-go-go entrepreneurs. I agree and we have been talking to a lot of strong men and women on our podcast in the past. However, I believe there is a lot we can learn from our weaknesses especially when we overcome them or when we figure out ways to press forward despite it. In this episode, I readily confess 6 of my biggest fears and what I’ve learned from them. Key Takeaways Practice makes perfect, but lots of…

For many small business owners, a brick-and-mortar location for their office is highly sought after. However, once they’re moved into the space, revamps and remodels are often pushed back because of budgetary constraints. Whether you’re in the process of locking down a spot, or simply considering the transition, sprucing up your workplace and making it yours is very important. Although it can be an expensive ordeal, there are many ways to cut costs, and here’s how: Buy Used Stocking an office with tables, chairs, desks and other furnishings can run up a bill really quick. Fortunately, for small businesses still…

Social Media – does it even work for the amount of time you put in? For our guest this week Lynn Terry, it has – and paid off very well. So much, her followers asked her to teach it and teach it she did through her new course Social Marketing Results. Typically, I shy away from social media courses because the way some people have taught me – it feels all forced and fake. Not with Lynn which is why I asked her to come talk to us about her business and her social marketing results. This is a little…

How’s business these days? Do you feel like the preverbal needle in the haystack. The right customers just aren’t finding you. You appear to be doing things correctly – nice image, good logo and snappy slogan. All good things for sure, but what is the messaging you’re using? How are you speaking to your audience? My guess that you, like many small to medium size enterprises are all speaking the same conversation. Everyone has no strategy in place to strike a powerful cord with the buy. The main issue is that for all you worthy efforts your brands simply not…

Starting-up and maintaining a business isn’t easy, especially when the competition is breathing down your neck. That is why you need people you can depend on to have your back, to make the journey to success and to keep riding that wave. Your employees are your income protection. It doesn’t matter if you’re in production or sales, it’s important to have loyal employees that stand with you. Finding them may just turn out to be the easy part. Keeping them, on the other hand, is a totally different story and explains the importance of building employee loyalty.     Photo-Credit Your…

Like it or not, the time for ignoring video in your marketing has come and gone. It is easy to discount video by saying most people you know don’t like watching videos but do they really? Next time when you are researching a product, pay attention to your behavior. In addition to reading about the product and clicking pictures, there’s a good chance you will watch a short video to witness for yourself how the product looks and works. Besides instructions, video can be a great branding tool too. These are exactly the things we talk to Lou Bortone about…

[slideshare id=27090841&doc=newsjacking-131011035445-phpapp02] Here’s an interesting presentation I came across. I’d never heard of the term newsjacking before but it’s pretty interesting. The slide shows you two examples although one is in French so if you don’t read French, you’re left with one example. It’s still pretty clear how it works. In short, you do a soft pitch relating your solution to an event that is happening or developing. Then write your press release.

Aren’t there a lot more important things for busy entrepreneurs to do than write blog posts? I suppose you could say yes, but on the other hand, if you want to utilize the Internet to help market your business and your brand, you need to create content. It’s the currency of the Internet. It buys you some attention in a very noisy world. In this episode I share 10 ideas to crank these posts out. Listen closely because there are a few suggestions how you can systemize the process so you can semi-automate the publishing process without tech involved. Key…

Make no mistake about it – the design and branding elements of your website matter. Without a quality design you’ll lose potential customers, as new visitors quickly click away from your site. And without strong branding elements it will be difficult for visitors to remember your site once they leave it. Design and Branding Support Your Bottom Line All this doesn’t mean that you should put all of your time and energy into your website design and your online branding efforts. Design and branding shouldn’t be business goals in and of themselves. Rather, design and branding are techniques matter only…